17 Brands Like Bhaane for Contemporary Indian Fashion
If you've built your wardrobe around Bhaane's thoughtful blend of modern design and subtle Indian craftsmanship, you understand the appeal of contemporary Indian fashion done right. The brand nails the sweet spot between stylish, comfortable, and effortlessly cool everyday pieces.
Here are 17 brands that share Bhaane's contemporary spirit, ranging from accessible everyday wear to luxury heritage labels.
Nicobar
Nicobar channels modern island-hopping vibe into clothing, accessories, and homeware. The brand emphasizes "a modern Indian way of living, dressing, and looking at the world."
The Ganga collection showcases relaxed linen shirts, easy-breezy dresses, and well-cut trousers in calming neutral tones. Express delivery available in Delhi, Mumbai, and Bangalore. Free shipping on orders above ₹1,000. Same-day delivery for select items until 2pm. Where Bhaane delivers contemporary Indian apparel, Nicobar extends similar tranquil minimalist aesthetic across home goods and lifestyle.
Best for: Tranquil minimalist Indian fashion across apparel and home goods.
House of Masaba
House of Masaba brings joyful expression to Indian fashion. Founded by designer Masaba Gupta, the brand built its identity on quirky, bold, and vibrant prints across sarees, kurtas, and edgy co-ord sets.
The Gul-Thandai collection includes pieces like the Kashni Chaand Chaukor Saree (Rs. 85,000) and Baby Pink Moonfield Embroidered Kaftan (Rs. 36,000). Free shipping in India, plus same-day delivery in select metros. Where Bhaane is quiet sophistication, Masaba is loud personality — bold-colored statement pieces with serious print credibility.
Best for: Bold-print Indian fashion with vibrant statement-making sarees and kaftans.
Bungalow 8
Bungalow 8 embodies boho-chic free-spirited aesthetic with curated clothing and lifestyle goods. The brand built its following on breezy kurtas, relaxed tunics, and statement accessories in earthy color palettes.
Site availability has shown technical issues — verify current status before placing major orders. The artisanal laid-back approach focuses on natural fibers and craft-led production. Where Bhaane emphasizes effortless modern style, Bungalow 8 brings more bohemian artisanal sensibility — same comfortable everyday focus, distinct boho-influenced execution.
Best for: Boho-chic Indian fashion with artisanal lifestyle goods (verify current availability).
Ritu Kumar
Ritu Kumar is the legend of Indian fashion. Founded in 1969, the brand built its reputation on heritage-inspired designs rich with intricate embroidery and traditional motifs.
The brand operates two lines: the main RITU KUMAR (dresses, tops, kurtas, suits, jackets) and the premium RI.RITU KUMAR (lehengas, gowns, sarees, bridal). WhatsApp customer support available. Where Bhaane masters contemporary daily wear, Ritu Kumar masters festive and formal — both honor Indian tradition, just for different parts of life.
Best for: Heritage Indian formal wear with extensive bridal collections.
Anokha
Anokha creates sustainable fashion driven by handcrafted eco-friendly textiles. The brand specializes in minimalist silhouettes using natural fibers in neutral colors that highlight artisanal techniques.
Site availability has shown intermittent issues. The collection emphasizes versatile pieces showcasing block printing and traditional weaves through modern silhouettes. Where Bhaane delivers polished contemporary minimalism, Anokha brings more explicitly artisan-driven minimalism — same understated aesthetic, more focus on visible craft.
Best for: Artisan-driven minimalist Indian fashion with handcrafted textiles.
Doodlage
Doodlage pioneers upcycled and eco-conscious Indian fashion. The brand transforms factory waste into unique contemporary pieces, making sustainability its core design principle rather than a marketing claim.
The designer dresses collection includes pieces like the Bellblush Bandhani Dress (₹7,650 sale, ₹8,500 regular) and Erna Olive Dress (₹7,020 sale, ₹7,800 regular). New customers get 10% off first purchase with code FB10. Where Bhaane is modern Indian minimalism, Doodlage is upcycled-innovative minimalism — same contemporary aesthetic, more radical sustainability commitment.
Best for: Upcycled Indian fashion with industry-leading waste-fabric innovation.
Khayal
Khayal specializes in handcrafted Indian apparel marrying contemporary cuts with traditional techniques like block printing and hand embroidery. The brand focuses on relaxed silhouettes — kurtas and tunics — made from eco-friendly materials.
The collection emphasizes thoughtful craftsmanship with a modern sensibility throughout. Where Bhaane is contemporary Indian apparel with subtle craft references, Khayal brings explicit emphasis on the handcrafted process. Strong choice for buyers who want unique sustainable Indian fashion with visible artisan techniques.
Best for: Handcrafted contemporary Indian apparel with visible block-printing and embroidery.
Nicobar Studio
Nicobar Studio is the art-focused, more experimental sibling to the main Nicobar line. The selection features sleek minimalist pieces in luxurious fabrics with artistic and slightly edgier narrative.
The studio line appeals to the same style-savvy urban customer as Bhaane but offers silhouettes that feel more refined and conceptual. Pricing typically runs higher than the main Nicobar collection. Where Bhaane targets contemporary daily wear, Nicobar Studio elevates that with artistic limited-edition pieces.
Best for: Experimental refined Indian fashion with artistic narrative and luxurious fabrics.
Amrich
Amrich creates gender-neutral essentials for the modern Indian wardrobe. The brand focuses on functionality, comfort, and impeccable style throughout its collections of relaxed shirts, versatile trousers, and contemporary kurtas.
The catalog emphasizes sustainable fabrics and minimalist silhouettes that work across genders. Where Bhaane is dedicated to minimalism and versatility for modern Indian shoppers, Amrich extends similar foundational philosophy with explicit gender-neutral focus. Strong choice for couples or anyone wanting to share wardrobe pieces.
Best for: Gender-neutral Indian essentials with sustainable fabric focus.
The Summer House
The Summer House brings youthful cheerful laid-back vibe to sustainable Indian fashion. Founded in 2015 with the tagline "Making sustainable look good since 2015," the brand has built strong following on breezy printed kurtas and dresses.
The organic clothing collection includes pieces like the Tori Rust Striped Shirt (₹5,400) and Nora Floral Printed Top (₹5,600). Organic fabrics, handwoven textiles, and traditional block-printing define the production. Where Bhaane is muted minimalist, The Summer House isn't afraid of color or print while keeping comfortable everyday focus.
Best for: Youthful sustainable Indian fashion with prints and vacation-ready vibes.
Ogaan
Ogaan is the curated luxury Indian fashion destination featuring over 1,000 designers. The platform spans womenswear, menswear, kidswear, jewelry, and accessories from established names and emerging talent.
The Spring Wedding Edit showcases occasion pieces. Physical stores operate across Delhi, Mumbai, Kolkata, and Hyderabad. International shipping available. Multiple payment options including UPI. Where Bhaane is single-brand contemporary, Ogaan is multi-designer discovery — strong gateway to find new Indian fashion talent alongside familiar names.
Best for: Multi-designer luxury Indian fashion discovery across 1,000+ designers.
Jaypore
Jaypore celebrates India's rich heritage of handcrafted textiles and artisanal techniques. The platform specializes in unique handcrafted and artisanal products spanning fashion, home, and lifestyle.
The catalog emphasizes traditional craftsmanship — block prints, intricate weaves, hand-embroidered textiles. Pricing typically runs accessibly across the catalog. Where Bhaane interprets Indian elements through highly modern urban lens, Jaypore puts traditional craft front and center. Perfect for buyers who love blending authentic Indian crafts with contemporary wardrobes.
Best for: Heritage handcrafted Indian textiles with artisan-led production focus.
The Label Life
The Label Life is inspired by global trends but designed for the Indian woman. The brand offers chic stylish wearable clothing — elevated basics like tailored blouses, elegant dresses, and polished trousers in sophisticated palettes.
Featured pieces include the Abstract Print Belted Dress (₹2,566, originally ₹3,290) and gingham tops and dresses priced ₹2,510-₹3,320. The collection includes Workwear, Weekend, Occasionwear, and Print Parade curations. Sale section runs up to 60% off. Where Bhaane is contemporary minimalist, The Label Life brings slightly more structured work-to-weekend feel.
Best for: Globally-inspired chic Indian fashion for work-to-weekend wardrobes.
Nicobar Home & Lifestyle
If you love the Bhaane aesthetic and want to extend that to home and lifestyle goods, Nicobar's home collection delivers complementary minimalist Indian-modern design across serveware, dinnerware, and textiles.
The brand's "Nico Voyager" loyalty program offers exclusive pricing for members. The Gifting Concierge service curates considered gifts. Free shipping on orders above ₹1,000. Where Bhaane focuses on contemporary apparel, Nicobar's expanded universe gives you the full lifestyle ecosystem — same modern Indian sensibility extended into how you live and entertain at home.
Best for: Building a complete modern Indian lifestyle across apparel and home.
Doodlage Upcycled Collection
Beyond the standard collections, Doodlage's upcycled lines deserve specific attention for buyers who prioritize sustainability. The brand transforms factory waste into completely original pieces, meaning many designs are limited-edition by necessity.
Patchwork construction, mixed-fabric pieces, and surprising material combinations define the upcycled work. Pricing typically lands ₹3,000-₹10,000 for most pieces. Free 10% off via FB10 for first orders. Where Bhaane is modern contemporary Indian fashion, Doodlage's upcycled work is genuinely circular fashion — perfect for shoppers who want unique pieces with measurable environmental impact.
Best for: Genuinely circular upcycled Indian fashion with one-of-a-kind pieces.
Rang Rasiya
Rang Rasiya creates handcrafted apparel inspired by deep-rooted craft techniques and textile traditions of the Indian subcontinent. The brand designs modern minimalist silhouettes elevated through traditional Indian prints and intricate hand embroideries.
Site availability has shown intermittent issues. The collection emphasizes contemporary cuts with explicit visible craft details throughout. Where Bhaane blends modernity and heritage subtly, Rang Rasiya brings more hands-on artisanal feel. Strong choice for buyers who love Bhaane's modern-meets-traditional approach but want craft details more prominent.
Best for: Handcrafted contemporary Indian fashion with prominent traditional embroidery.
The Label Life Workwear
The Workwear curation within The Label Life specifically deserves attention for professional wardrobes. The collection emphasizes structured pieces designed for the modern Indian working woman — pieces that translate global office trends into wearable Indian-context options.
Tailored blouses, polished trousers, and structured dresses anchor the workwear offer. Pricing typically lands ₹2,500-₹4,500 for individual pieces. Modern Monochromes (black and white pieces) is currently featured. Where Bhaane is contemporary daily wear, The Label Life Workwear is specifically engineered for Indian office contexts — strong companion option for professional-context dressing.
Best for: Professional Indian workwear with global trend awareness.
Beyond Bhaane
Contemporary Indian fashion isn't a single category — it ranges from Nicobar's tranquil island-inspired minimalism to House of Masaba's bold-print maximalism to Doodlage's circular upcycled innovation. Pick the brand whose specific take on contemporary Indian aesthetics actually matches your wardrobe needs — whether that's everyday minimalism, festive special-occasion pieces, or sustainability-driven craft. The best contemporary Indian wardrobes mix two or three brands you genuinely love.
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Written by
Spencer Lanoue
