If your style motto is "more is more," then you're probably already a huge fan of Betsey Johnson. Known for her whimsical, over-the-top designs soaked in bright colors, bold prints, and plenty of tulle, her brand is for anyone who believes fashion should be FUN. Her pieces are instant mood-lifters, perfect for making a statement and not taking yourself too seriously.
Love that unapologetically playful vibe? We've rounded up 18 other brands that capture a similar spirit, whether you're into quirky accessories, vintage-inspired dresses, or edgy prints that refuse to blend in.
If Betsey Johnson's whimsical energy were channeled exclusively into footwear, you'd get Irregular Choice. This UK-based brand is famous for its outrageously creative shoes, often featuring sculpted heels, glitter, cartoon characters, and intricate embellishments. They are wearable pieces of art that add a playful, unexpected twist to any outfit.
While Betsey Johnson offers head-to-toe looks, Irregular Choice is your go-to for statement shoes that are just as bold and individualistic. Think of them as the perfect conversation-starting accessory to complement a quirky dress. Prices are in a similar mid-range, with most shoes falling between $150 and $250.
Shop now at https://www.irregularchoice.com
For those who love Betsey's eclectic, print-heavy aesthetic but want something a bit more refined and bohemian, Anthropologie is the perfect fit. Renowned for its artsy, romantic, and slightly vintage-inspired clothing, Anthro offers unique patterns and feminine silhouettes that feel special without screaming for attention. It's the grown-up, globetrotting cousin to Betsey Johnson's playful party girl.
You'll find beautifully detailed blouses, flowy printed dresses, and unique accessories that carry the same creative spirit. While the overall vibe is softer and more boho-chic, the love for color, pattern, and personality is a clear common thread.
Shop now at https://www.anthropologie.com
ModCloth and Betsey Johnson are kindred spirits in the world of fun, quirky fashion. Specializing in vintage-inspired and indie designs, ModCloth is famous for its playful prints (think dinosaurs, cats, and florals), retro silhouettes, and inclusive size range. It's a brand that encourages dressing for yourself and celebrating your personal style with confidence.
Like Betsey, ModCloth isn't afraid of color or novelty. If you love Betsey's vibrant swing dresses and novelty purses, you'll feel right at home with ModCloth's offerings, which are often at a more accessible price point.
Shop now at https://www.modcloth.com
Coming straight from the UK, Collectif serves up vintage-inspired fashion with a strong focus on 1940s and '50s rockabilly and pin-up styles. Their collections are filled with polka dots, gingham, sweet cherry prints, and classic swing dresses that celebrate a feminine, retro aesthetic. They share Betsey Johnson's love for fun prints and figure-flattering silhouettes but pull their inspiration from a different, more specific era of glamour.
If you're drawn to the vintage undertones in Betsey's work but want to lean fully into a classic pin-up look, Collectif is a must-see. It's playful and bold, just with a more nostalgic, rockabilly filter.
Shop now at https://www.collectif.co.uk
Iron Fist takes the love of "bold" and injects it with a heavy dose of punk, streetwear, and tattoo art. This is not for the faint of heart. Expect loud graphic prints, skeletons, bright colors, and an edgy attitude across their tees, dresses, and platform shoes. They share Betsey Johnson’s unapologetic, attention-grabbing spirit, but trade the ribbons and bows for something more rebellious.
If you love Betsey’s commitment to making a scene but your scene is more of a punk rock concert than a tea party, Iron Fist delivers that same energy with a decidedly tougher edge.
Shop now at https://www.ironfistclothing.com
Just like the name suggests, Unique Vintage is your destination for retro-inspired fashion with a modern, playful twist. They curate everything from flapper dresses to '50s swing skirts, often featuring fun patterns and vibrant colors that echo Betsey's joyful design philosophy. They make dressing up feel fun, nostalgic, and glamorous all at once.
They even collaborate on collections with iconic brands, so it's a great place to find exclusive, quirky pieces. If you're drawn to Betsey's party dresses and fun silhouettes, you’ll love exploring the different eras of playful style that Unique Vintage has to offer.
Shop now at https://www.uniquevintage.com
Lulu's offers a slightly more mainstream take on fun and flirty fashion. Known for its affordable and trendy dresses, cute tops, and going-out essentials, Lulu's is where you can find that perfect party or date night outfit. While not as overtly eccentric as Betsey Johnson, they don't shy away from bright colors, sequined numbers, and playful prints.
Think of Lulu’s as Betsey Johnson’s younger sister who loves TikTok trends. It's a fantastic option when you want something fun and eye-catching for an event at a price that lets you experiment with new styles.
Shop now at https://www.lulus.com
For fast-fashion followers who want to stay on top of the latest, most adventurous trends, Boohoo is a key destination. This UK-based retailer offers a massive selection of bold, youthful, and daring styles at super-affordable prices. You can find everything from neon dresses to graphic tees and statement accessories to channel your inner main character.
While the quality and price point are different, Boohoo mirrors Betsey Johnson's commitment to making fashion a fun and fearless form of self-expression. It’s perfect for trying out bold looks without a huge investment.
Shop now at https://www.boohoo.com
Hell Bunny merges retro-chic with a punk and goth edge. They are famous for their rockabilly dresses adorned with prints that range from cute and kitschy to dark and spooky - think skulls, cherries, and sailor stripes all in one place. They offer a more alternative take on the vintage feminine aesthetic.
If you adore Betsey Johnson's feminine silhouettes but your color palette includes a lot more black, Hell Bunny is the brand for you. They capture that same spirit of fun and personality with a moodier, more rebellious vibe.
Shop now at https://www.hellbunny.com
Born from an eBay vintage store, Nasty Gal has grown into a global brand for fashion-forward rule-breakers. Their clothing is edgy, sexy, and always on-trend, featuring plenty of glitter, bold patterns, and dramatic silhouettes. They believe in statement dressing for confident women who aren't afraid to own the spotlight.
While Betsey’s style is more whimsically playful, Nasty Gal serves up a similar dose of main-character energy with a more rebellious, rock 'n' roll attitude. If you're looking for an unforgettable night-out look, look no further.
Shop now at https://www.nastygal.com
Sourpuss Clothing is where punk rock, horror movies, and vintage kitsch collide. Independently owned since 2001, they create apparel and accessories for people who like to walk on the darker side of fun. Expect to find spooky monster prints, skulls, and tattoo-inspired art on everything from dresses to housewares. They perfectly capture a playful yet alternative spirit.
Like Betsey Johnson, Sourpuss embraces a more-is-more philosophy with a sense of humor. They're a great choice for anyone who loves novelty prints but prefers ghouls over glitter.
Shop now at https://www.sourpussclothing.com
For a high-end, luxury take on the bold and rebellious aesthetic, look to Zadig & Voltaire. This French brand perfects an effortlessly cool, "rock-chic" look with a focus on premium materials like leather, silk, and cashmere. While less colorful and whimsical than Betsey, their style is defiantly bold, incorporating skulls, angel wings, and graphic slogans.
If your version of "fun fashion" involves an impeccably cut leather jacket and a perfectly worn-in band tee rather than a poofy pink dress, Zadig & Voltaire offers that same statement-making confidence with a Parisian edge.
Shop now at https://www.zadig-et-voltaire.com
Dolls Kill is an online retailer that curates fashion for subcultures of all kinds, from goth to rave to e-girl. They are THE destination for boundary-pushing, provocative, and unapologetically loud fashion. Here you'll find everything from sky-high platforms to neon cargo pants and sparkly festival gear.
Like Betsey Johnson, Dolls Kill champions radical self-expression and the belief that life is too short for boring clothes. However, their aesthetic is much edgier, often pulling from punk and cyber aesthetics to create looks that are guaranteed to turn heads.
Shop now at https://www.dollskill.com
Originally known as Bettie Page Clothing, Tatyana is a brand dedicated to classic vintage and pin-up glamour. They specialize in creating high-quality, '50s-inspired dresses, skirts, and separates that are both timeless and full of personality. Their pieces are designed to flatter curves and evoke a sense of nostalgic, feminine elegance.
While more classic in their interpretation of vintage than Betsey Johnson, Tatyana still offers plenty of fun prints and bright colors that are perfect for anyone wanting a playful yet polished retro look.
Shop now at https://www.tatyana.com
Killstar offers a darkly romantic take on alternative fashion, mixing goth, occult, and punk elements into "everyday" wear. If you love Betsey Johnson's flair for the dramatic but prefer a witchy, all-black aesthetic, this is your brand. They’re known for bold graphics, plush velvets, and striking silhouettes.
Just because it's dark doesn't mean it's not fun. Killstar injects its designs with personality and attitude, proving that you can be bold and statement-making even without a pop of neon pink.
Shop now at https://www.killstar.com
ASOS Design (ASOS's in-house brand) is a fantastic resource for trendy, bold, and inclusive fashion. Their Curve & Plus line is particularly great, offering a vast range of statement pieces for all body types. From bright co-ords and sequin-covered dresses to wildly printed jumpsuits, ASOS makes experimental and fun fashion accessible to everyone.
They capture Betsey Johnson's fearless approach to color and trend, ensuring that you can find an exciting, personality-packed outfit no matter your size or budget.
Shop now at https://www.asos.com
Embracing a ghoulishly good time, Kreepsville 666's style is best described as "horror-punk." Think B-movie monsters, eyeballs, skeletons, and other spooky motifs splashed across dresses, bags, and accessories. It’s perfect for those who believe every day is Halloween.
This brand shares Betsey Johnson’s campy, quirky sense of humor, just channelled through a dark, theatrical lens. If you’re into fun fashion that's a little bit strange and unusual, Kreepsville 666 has you covered.
Shop now at https://kreepsville666.com
Punk Rave offers fashion for the modern goth, punk, and rock enthusiast. Their designs are dramatic and intricate, often featuring lace, faux leather, elaborate hardware, and theatrical silhouettes. They blend historical aesthetics (like Victorian and military styles) with modern alternative sensibilities.
Similar to Betsey Johnson, wearing Punk Rave is about making a dramatic entrance. It appeals to those who use fashion as a form of performance art, allowing them to embody a fantasy character with every outfit - just with a much darker, edgier narrative.
Shop now at https://www.punkrave.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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