If your closet is a sea of bright knits, playful prints, and easy-to-wear basics, you’re probably already a fan of Benetton. The brand is a go-to for its cheerful aesthetic, versatile pieces, and vibrant colors that make everyday dressing way more interesting.
For those who love Benetton's signature blend of casual style and eye-catching hues, here are 17 similar brands that pack a colorful punch and are perfect for adding to your rotation.
H&M is a global fashion giant delivering tons of colorful, easy-to-wear pieces at incredibly accessible prices, usually between $10-$70. They're a solid spot for trendy basics, playful prints, and seasonal collections that inject a dose of fun into any wardrobe. H&M's style is more fast-paced than Benetton's, with a constant stream of new arrivals, making it perfect for budget-conscious shoppers who want of-the-moment styles.
Shop now at hm.com
Zara takes on colorful, casual fashion with a slightly more polished and fashion-forward approach, with pieces typically priced from $20 to $100. While Benetton's vibe feels a bit more classic and playful, Zara offers a more sophisticated edge, quickly turning runway trends into wearable casual dresses, vibrant tops, and chic knitwear. If you love Benetton's colors but want a style that feels a little more modern and structured, Zara is your spot.
Shop now at zara.com
Hailing from Australia, Cotton On is all about casual, colorful essentials with a laid-back, youthful energy. With prices mostly in the $15-$50 range, they deliver cheerful basics like printed tees, comfy hoodies, and simple dresses that feel effortless. Compared to Benetton, Cotton On has a sportier, more beachy vibe that's all about comfort and versatility for an active, everyday lifestyle.
Shop now at cottonon.com
Uniqlo is the master of high-quality, practical basics in a rainbow of colors. The Japanese brand is known for its clean, minimalist aesthetic and innovative fabrics like AIRism and HEATTECH, with most items falling between $15 and $60. While Benetton's style is more print-heavy and playful, Uniqlo offers a more streamlined and versatile take on colorful dressing, perfect for building a functional and lasting wardrobe.
Shop now at uniqlo.com
Old Navy is a family-favorite for its fun, colorful clothing at super affordable prices, usually $10-$50. From vibrant t-shirts and reliable denim to playful dresses with inclusive sizing, they make cheerful fashion accessible to everyone. Old Navy shares Benetton's love for laid-back, colorful style but casts a wider net with a strong focus on family options and frequent, can't-miss sales.
Shop now at oldnavy.gap.com
Superdry mashes up casual streetwear with pops of bright color and vintage-inspired graphics. Their collection of hoodies, graphic tees, and relaxed jackets - often priced from $30-$80 - appeals to a trendy crowd that wants to stand out. Compared to Benetton's sweet and playful vibe, Superdry brings an edgier, urban twist to colorful dressing with its bold branding and contemporary detailing.
Shop now at superdry.com
GAP is an icon of casual, colorful American style, offering timeless staples like bright logo hoodies, classic denim, and quality tees for $20-$70. Like Benetton, GAP excels at creating versatile, easy-to-wear pieces with a relaxed DNA. However, GAP’s aesthetic leans slightly more classic and preppy, focusing on enduring basics that form the foundation of a comfortable, everyday wardrobe.
Shop now at gap.com
For colorful style on a serious budget, Primark is impossible to beat. With most items priced between $5 and $30, it's the ultimate destination for trendy, vibrant pieces perfect for a quick style refresh. You'll find tons of bright t-shirts, casual dresses, and fun hoodies. While Benetton offers a bit more in terms of quality and fabric, Primark’s strength is its unparalleled affordability for fun, fast-changing trends.
Shop now at primark.com
American Eagle is a go-to for casual, youth-oriented fashion built around great-fitting denim and comfy basics. Their collections are filled with colorful tees, cozy sweatshirts, and laid-back sweaters priced around $20-$70. They share Benetton’s love for vibrant, feel-good clothing but lean more heavily into athleisure basics and a body-positive, all-American aesthetic.
Shop now at ae.com
Mango brings a dose of European chic to casual, colorful style. With a slightly higher price point of $30-$100, their pieces blend everyday comfort with a contemporary, polished vibe. You'll find cheerful blouses, relaxed trousers, and chic dresses often in sophisticated brights and summer-ready hues. Compared to Benetton’s playful energy, Mango feels more grown-up and fashion-forward, a great fit for a relaxed but stylish office look.
Shop now at shop.mango.com
Pull & Bear serves up fun, street-inspired fashion for a trend-savvy crowd. Their pieces run from about $20-$60 and are packed with vibrant colors, cool graphics, and relaxed fits seen in their tees, hoodies, and joggers. If Benetton is your go-to for cheerful basics, Pull & Bear is where you go for a slightly edgier, more urban take on everyday casual style.
Shop now at pullandbear.com
Bershka delivers high-energy, youthful fashion defined by its bold colors and streetwear influence. For $20-$70, you can find on-trend pieces like colorful crop tops, playful printed dresses, and statement jeans. While Benetton nails the look of classic, casual cool, Bershka turns up the volume with modern cuts and a lively aesthetic that caters to a younger, trend-driven audience.
Shop now at bershka.com
If your casual style leans active, Decathlon is a must-see. It specializes in affordable and functional sportswear packed with color, with most items under $50. Their collections of T-shirts, leggings, and jackets are designed for comfort and performance but are perfect for a casual, sporty look. It shares Benetton's love for bright palettes but applies it to gear made for an active lifestyle.
Shop now at decathlon.com
LC Waikiki is a Turkish brand focused on comfortable, practical fashion for the whole family, and you can generally find pieces for around $10-$50. Their aesthetic is similar to Benetton's - both are filled with cheerful, bright styles ideal for everyday life. Where LC Waikiki sets itself apart is its strong emphasis on affordability and providing stylish, colorful options for all ages in one place.
Shop now at lcwaikiki.com
Primavera is a European brand that embraces an upbeat, playful sense of fashion. Their collections, priced from $20-$70, are loaded with lively colors, artistic prints, and relaxed fits, especially in their knitwear and dresses. They share Benetton’s appreciation for joyful, colorful dressing but often incorporate more whimsical and unique prints, giving their pieces a fun, creative personality.
Shop now at primavera.eu
Sandro offers a more premium, sophisticated version of casual style, with price points around $100-$300. This Parisian brand designs chic, sleek pieces like contemporary blouses, tailored casual dresses, and luxe tees often infused with a pop of vibrant color. If you appreciate Benetton’s use of color but want something with a refined, high-fashion edge, Sandro nails that effortlessly cool look.
Shop now at sandro-paris.com
C&A is a European staple for affordable, practical fashion for all ages, with most pieces well under $50. They focus on delivering a huge range of bright t-shirts, comfortable denim, and casual dresses that are functional and easy to style. Like Benetton, their appeal is broad, making C&A a great destination for anyone looking for budget-friendly basics in fun, cheerful colors.
Shop now at c-and-a.com
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