If you're a fan of smart, mod-inspired style that never feels stuffy, there's a good chance you have a few pieces from Ben Sherman in your closet. The brand has mastered the art of the perfect button-down, sharp polo, and clean-cut basics that look effortlessly put-together.
For anyone who loves that classic British heritage vibe but wants to branch out, there are plenty of other brands offering a similar mix of timeless design and contemporary cool. Here are 18 brands like Ben Sherman perfect for building a sharp, modern wardrobe.
Fred Perry is the most obvious and essential alternative to Ben Sherman, sharing a deep-rooted history in British subculture and music scenes. Known for its iconic laurel wreath logo and classic pique polo shirts, Fred Perry offers a sporty yet refined take on mod style. While both brands champion a clean, smart-casual look, Fred Perry leans slightly more into its tennis and streetwear heritage, making it feel eternally cool and versatile.
Shop now at fredperry.com
Famous for perfecting the polo shirt, Lacoste offers a timeless, preppy aesthetic with a French sportswear twist. The brand's signature clean lines and high-quality materials are right in line with Ben Sherman's focus on well-made classics. Lacoste exudes a slightly more elegant, court-side vibe, but its crisp shirts and sweaters fit perfectly into a polished, smart-casual rotation. Price-wise, it is a solid parallel, typically falling in the $70-$150 range.
Shop now at lacoste.com
Fusing American sportswear with a sophisticated European touch, GANT delivers preppy, collegiate style in spades. GANT shirts, chinos, and knitwear are known for their exceptional quality and timeless appeal, much like Ben Sherman's core collections. While Ben Sherman's roots are in mod culture, GANT's are in the American Ivy League, giving its pieces a relaxed, classic comfort that works just as well for a polished weekend look.
Shop now at gant.com
Best known for its iconic waxed jackets built for the British countryside, Barbour also excels at smart-casual essentials that share Ben Sherman's rugged-yet-refined DNA. Beyond the outerwear, you'll find quality-made button-downs, quilted vests, and sharp shirts. Barbour offers a great option for the guy who loves the timeless British look but wants something a bit more durable and outdoors-oriented.
Shop now at barbour.com
If you're looking for Ben Sherman's clean tailoring with a playful, creative streak, Paul Smith is a perfect fit. This British designer brand is revered for its mastery of "classic with a twist." You'll find beautifully cut shirts, trim blazers, and sharp polos, often elevated with a surprising lining, a pop of color, or a quirky signature stripe. It’s for the guy who appreciates classic Mod style but doesn’t take himself too seriously.
Shop now at paulsmith.com
Ted Baker offers polished, contemporary menswear with keen attention to modern tailoring and unique details. Like Ben Sherman, the brand delivers reliable pieces like sharp shirts and smart trousers, but Ted Baker often leans into more fashion-forward patterns, fabrics, and fits. It's an excellent choice if you gravitate towards a refined, preppy look but want to inject a bit more personality and modern flair into your wardrobe.
Shop now at tedbaker.com
A true icon of American Ivy League style, J. Press has been defining preppy fashion for over a century. The brand focuses on impeccably tailored button-down shirts, classic chinos, and collegiate-inspired blazers. Its aesthetic is more traditionally American than Ben Sherman's British mod, but the shared commitment to crisp, traditional tailoring makes it an ideal alternative for guys who value timeless, well-made staples.
Shop now at jpressonline.com
Another titan of American menswear, Brooks Brothers blends tradition with modernity, offering everything from classic non-iron dress shirts to casual polos and chinos. The quality and heritage are undeniable, putting it in conversation with Ben Sherman’s focus on long-lasting wardrobe essentials. While sometimes a bit more formal, Brooks Brothers provides a dependable foundation for any smart-casual, mod-inspired vibe.
Shop now at brooksbrothers.com
Jack Wills captures the spirit of British university life with its youthful, preppy, and slightly playful casualwear. Think heritage-inspired hoodies, classic polos, and oxford shirts designed for a laid-back lifestyle. If you enjoy Ben Sherman's British roots but are looking for something more relaxed and collegiate, Jack Wills is a fantastic and accessible alternative with a very similar price point.
Shop now at jackwills.com
Known for its retro-inspired sportswear and quirky details, Original Penguin is the fun-loving cousin to Ben Sherman. Their iconic polo shirts, vibrant prints, and smart-casual knitted polos capture a similar mid-century cool vibe but with a distinctly American twist. It’s a great choice for those who want classic, mod-adjacent silhouettes without shying away from color and personality.
Shop now at originalpenguin.com
Hackett London is your destination for quintessential British menswear, offering a slightly more formal and luxurious take on smart-casual dressing. Specializing in tailored essentials like blazers, refined dress shirts, and smart trousers, Hackett is perfect for upgrading a mod-inspired look. If you love Ben Sherman's style for the day, Hackett is a great choice for the evening or office.
Shop now at hackett.com
While known for its distinct blend of vintage Americana, Japanese-inspired graphics, and streetwear influences, Superdry also offers a solid range of contemporary classics. Their impeccably crafted shirts, polos, and jackets offer a high-quality alternative for casual wear. If you’re looking for the sharpness of a Ben Sherman piece with a bolder, more casual edge, Superdry delivers an accessible and edgy vibe.
Shop now at superdry.com
Ralph Lauren Polo has defined aspirational, American preppy style for decades. Its famous polo shirts, oxford button-downs, and classic chinos share the same timeless, polished spirit as Ben Sherman's offerings. Polo items often come with a slightly higher price tag and a definitive designer feel, making it the perfect choice when you want an elevated, luxurious version of the clean, mod aesthetic.
Shop now at ralphlauren.com
A heritage British brand, Viyella is celebrated for its classic menswear made with high-quality fabrics, including blends of wool and cotton. They specialize in sophisticated shirts, sweaters, and trousers with an understated, timeless appeal. Viyella leans into traditional designs more than Ben Sherman, making it a stellar option for those who want a deeply classic, vintage-inspired take on smart British style.
Shop now at viyella.co.uk
As a European shirt specialist, Seidensticker focuses on one thing and does it exceptionally well: crafting high-quality button-down shirts. They offer a huge variety of fits, collars, and fabrics in both formal and casual styles. If the crisp, clean-cut Ben Sherman shirt is the hero piece in your wardrobe, Seidensticker provides endless high-quality options to expand your collection with European precision.
Shop now at seidensticker.com
Taylor Stitch creates classic menswear staples that are built to last, using sustainable practices and rugged materials. Their aesthetic is a blend of workwear durability and casual refinement, making their button-down shirts, chinos, and jackets a modern, eco-conscious alternative to Ben Sherman. This is the brand for guys who appreciate timeless design but demand functionality and responsibility from their clothing.
Shop now at taylorstitch.com
Known for elevating resortwear into the realm of tailored fashion, Orlebar Brown is where the mod goes on holiday. Their famously well-cut swim shorts set the standard, but the brand also excels at chic polos, breezy linen shirts, and lightweight trousers. If you love Ben Sherman's clean lines and want to apply them to your summer and vacation wardrobe, Orlebar Brown offers that same polished vibe in a luxurious, warm-weather package.
Shop now at orlebarbrown.com
Paul & Shark combines luxury sportswear and technical fabrics with a classic nautical flair. This Italian brand crafts premium polos, rugged sweaters, and durable outerwear that all share a sense of refined elegance. It’s an upscale alternative to Ben Sherman, ideal for someone who appreciates high-performance materials and a preppy, yacht-club aesthetic layered over their classic menswear.
Shop now at paul-shark.com
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