If you're a fan of clean beauty, chances are your makeup bag has seen a product or two from BareMinerals. The brand is famous for its iconic loose powder foundation and skin-loving formulas that give you that effortless, natural look without any of the harsh ingredients. We love it for being gentle, effective, and reliably beautiful.
For those who adore BareMinerals' commitment to purity and performance but are curious to explore other amazing options in the clean beauty world, you're in luck. Here are 18 incredible brands that share a similar-minded philosophy.
Ilia Beauty has perfected the art of skincare-infused makeup. Their products, from the cult-favorite Super Serum Skin Tint to their Multi-Sticks, are designed to feel as good as they look. While BareMinerals is a master of mineral powders, Ilia excels at creamy, dewy finishes that give your skin a vibrant, healthy glow.
Think of Ilia as the happy place where your makeup routine and skincare routine meet. It shares BareMinerals' clean credentials but focuses more on creating a radiant, 'lit-from-within' look with nourishing, active ingredients. Prices are comparable, with complexion products sitting in the $40-$55 range.
Shop now at iliabeauty.com
Beautycounter is more than just a brand, it's a movement pushing for safer beauty standards. They are famously strict, banning over 1,800 questionable ingredients from their formulations. Their makeup line features everything from foundations to eyeshadows, all designed with skin health top-of-mind.
Like BareMinerals, they place immense value on ingredient transparency and creating products suitable for sensitive skin. However, Beautycounter's aesthetic is a bit more polished and modern, and they have an extensive range of skincare and body care that makes them a one-stop shop for a complete clean routine.
Shop now at beautycounter.com
If you love the simplicity of BareMinerals’ original foundation, you’ll feel right at home with Alima Pure. This brand specializes in high-performance mineral makeup made with minimal, pure ingredients. Their Satin Matte Foundation is a bestseller, beloved for its buildable coverage and velvety finish that never looks cakey.
Alima Pure shares BareMinerals' mineral-based DNA but elevates it with a chic, artisanal feel and a strong commitment to sustainability through refillable compacts. It's the perfect choice for minimalists who want pure ingredients without sacrificing performance or sophistication.
Shop now at alimapure.com
A true pioneer in the clean beauty space, rms beauty is known for its makeup formulated with raw, food-grade, and organic ingredients. The brand’s philosophy is all about enhancing the skin with living ingredients, and products like their "Un" Cover-Up and Living Luminizer have reached legendary status for creating a natural, dewy radiance.
While sharing BareMinerals' commitment to non-toxic formulas, rms really leans into creamy, versatile products that melt into the skin. If BareMinerals is your go-to for powders, rms is your destination for balms and creams that leave you looking effortlessly fresh and healthy.
Shop now at rmsbeauty.com
Kosas is clean beauty for the modern makeup lover. Their products are trendy, fun, and packed with skin-loving ingredients. Think comfy lip oils, brightening concealers, and cloud-like setting powders that blur and perfect. The brand describes itself as "makeup for skincare freaks," which perfectly captures its philosophy.
Like BareMinerals, Kosas puts skin wellness first. The major difference is the vibe - Kosas is more playful and trend-driven, offering vibrant colors and innovative formulas that appeal to a younger, style-savvy crowd that loves a sheer-but-buildable look.
Shop now at kosas.com
Vapour Beauty delivers clean, plant-based makeup with a focus on high-performance and a beautiful, luminous finish. Based in the mountains of Taos, New Mexico, the brand uses organic, potent botanicals in their foundations, blushes, and primers. Their formulas are particularly great for those with sensitive or allergy-prone skin.
Similar to BareMinerals, Vapour prioritizes botanical and mineral ingredients. Their standout quality is the weightless, breathable feel of their products, which are designed to give a radiant, “soft focus” effect that looks and feels like second skin.
Shop now at vapourbeauty.com
Juice Beauty is a leader in organic formulas, building its products from an antioxidant-rich botanical juice base rather than water. This skincare-first approach extends to their makeup line, which includes foundations and powders designed to protect and nourish the skin throughout the day.
If you love BareMinerals for its clean promise but wish your makeup did even more for your skin, Juice Beauty is a fantastic alternative. They offer that same peace of mind about ingredients, but with a heavier emphasis on anti-aging and skincare benefits packed into every product.
Shop now at juicebeauty.com
Created by a makeup artist, a dermatologist, and a wellness entrepreneur, W3LL PEOPLE makes clean a no-brainer. They offer high-performance, plant-powered makeup that is both affordable and incredibly effective. Their formulas are known for being lightweight and nourishing, free from harsh chemicals and fillers.
W3LL PEOPLE nails the same "no-makeup makeup" vibe as BareMinerals but at a more accessible price point, making it easy to build a full clean beauty routine on a budget. Think of it as your everyday, easy-to-use clean toolkit at prices mostly under $25.
Shop now at w3llpeople.com
Often referred to as “the skincare makeup,” Jane Iredale has been a trusted brand among dermatologists and estheticians for years. They create mineral makeup that is specifically designed to be an extension of your skincare regimen, offering benefits like calming irritated skin and providing sun protection.
Compared to BareMinerals, Jane Iredale has a more clinical and professional reputation, making it an excellent choice for those with reactive or post-procedure skin. Their products combine the purity of minerals with the performance of high-end makeup for a naturally flawless finish.
Shop now at janeiredale.com
Known for its legendary hair products made with rare Amazonian ingredients, Rahua has expanded into a beautiful, plant-based makeup line. The collection focuses on creating a natural, enhanced look with foundation powders and blushes powered by sustainably sourced botanicals. It’s beauty that feels deeply connected to nature.
Rahua shares BareMinerals' commitment to natural ingredients but stands out with its powerful eco-conscious mission and unique proprietary oils. This brand is for the true nature lover who wants their beauty products to be pure, effective, and ethically made.
Shop now at rahua.com
Ecco Bella champions beauty from the inside out with herbal, non-toxic, and vitamin-infused products. Their makeup line is especially catered to those with sensitive or mature skin, offering gentle mineral foundations and vibrant floral-based lipsticks that hydrate and protect.
Similar to BareMinerals, they are cruelty-free and focus on safety, but Ecco Bella’s edge comes from their use of herbal and botanical blends. If you appreciate holistic practices and prefer skincare with ingredients you can find in nature, this is a beautiful brand to explore.
Shop now at eccobella.com
Lilah B. delivers decluttered, multi-purpose beauty with a philosophy of "with less, you are more." The brand combines luxury, minimalism, and clean formulations in its sleek, pebble-like packaging. Their products are enriched with nourishing botanicals to create a polished, effortless look.
If you're drawn to BareMinerals for its minimalist ethos, Lilah B. takes that concept and adds a layer of quiet luxury. It’s perfect for the person who values a sophisticated, streamlined routine with high-performing, skin-friendly ingredients.
Shop now at lilahb.com
Kjaer Weis is where luxury, sustainability, and high performance intersect. Founded by a veteran makeup artist, the brand is known for its certified organic ingredients and iconic, refillable metal packaging that’s as stunning as the makeup itself. Their cream foundations and blushes blend seamlessly for a skin-like finish.
The brand occupies a more premium space than BareMinerals, appealing to eco-conscious consumers who don’t want to compromise on luxury or an impeccably chic aesthetic. Choosing Kjaer Weis feels like an investment in both your beauty and the planet.
Shop now at kjaerweis.com
Inika Organic is a leader when it comes to certifications. Hailing from Australia, the brand is certified organic, vegan, cruelty-free, and halal, offering some of the highest standards of purity in the industry. Their mineral powders, liquid foundations, and vibrantly pigmented lipsticks deliver professional-grade results.
While both BareMinerals and Inika cherish minerals, Inika’s main differentiator is its impressive list of official certifications. This provides an extra layer of reassurance for consumers who prioritize ingredients that are not only clean but ethically and organically verifiable.
Shop now at inika.com
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