If your workout philosophy is "go hard or go home," then you’re probably already familiar with Barbell Brigade. Their gritty, no-nonsense approach to fitness apparel and gear is perfect for dedicated lifters who want durable, functional pieces with a streetwear edge.
But when you're looking to expand your collection of hardcore training essentials, it's good to have options. For anyone who loves Barbell Brigade's tough-as-nails vibe, here are 18 similar brands that deliver on performance, quality, and style.
Gymshark is a global powerhouse known for its high-performance workout clothing that merges style with serious function. They offer everything from their famous seamless leggings to supportive tank tops and compression gear for both men and women. Their aesthetic is sleek, modern, and often figure-flattering, making it a favorite for gym-goers who want to look as good as they feel.
Compared to Barbell Brigade's raw, lifting-focused vibe, Gymshark leans more into fashion-forward athleisure that appeals to a broader, trend-conscious audience. While both brands are committed to performance, Gymshark uses vibrant colors and stylish cuts that are practically made for your post-workout selfie. It's a great choice if you want high-quality gear that transitions effortlessly from the squat rack to the smoothie bar.
Shop now at gymshark.com
Rogue Fitness is an authority in the strength training world, providing elite-grade equipment and apparel for serious athletes. From barbells and plates to squat racks and lifting accessories, their gear is built with American-made quality designed to withstand the most brutal workouts. Their apparel is equally functional, with minimalistic designs that prioritize durability over trends.
If Barbell Brigade is your source for apparel, think of Rogue as the place you'd build your dream home gym. Both brands share a no-nonsense ethos, but Rogue's primary focus is on professional-grade hardware for powerlifters, CrossFitters, and die-hard strength enthusiasts.
Shop now at roguefitness.com
Lifting Large gets straight to the point, offering specialized gear designed specifically for powerlifters and heavy-duty strength athletes. Their inventory is filled with performance essentials like lifting belts, knee sleeves, and wrist wraps that enhance safety and comfort during your heaviest lifts. The designs are straightforward and functional, with bold branding that lets everyone know you're serious about your training.
While Barbell Brigade offers a blend of lifestyle apparel and gear, Lifting Large is more niche, honing in on the accessories that help you move more weight. If you're looking for gear specifically designed to help you hit new PRs, this is the brand for you.
Shop now at liftinglarge.com
Born Primitive provides athletic apparel and gear aimed at those who train with intensity. Known for their high-quality fabrics and patriotic-themed designs, their collection ranges from edgy prints to classic athletic staples. They've built a strong community around fitness and empowerment, creating pieces that embody grit and resilience.
Like Barbell Brigade, Born Primitive champions performance and durability, but with a distinct militant and patriotic aesthetic. If you're looking for workout clothes that make a statement about strength and hard work, their gear will hit the mark.
Shop now at bornprimitive.com
Reebok has been a mainstay in functional fitness for years, especially with its CrossFit-focused line of apparel, shoes, and gear. Renowned for their durable training shoes like the Nano series, Reebok creates products built for high-impact, versatile movements. Their collections often feature bold logos and bright colorways combined with performance-driven tech.
Reebok's CrossFit gear offers a more mainstream and widely accessible alternative to Barbell Brigade, sharing a core focus on performance for intense training. It's an excellent choice for athletes whose workouts include a mix of lifting, cardio, and functional fitness movements.
Shop now at reebok.com
While primarily known as a premium supplement brand, Kaged Muscle also delivers a solid lineup of apparel and accessories for serious athletes. Their clothing line features performance fabrics designed to wick sweat and provide support during high-intensity sessions. The aesthetic is often sleek and minimalist, with a technical focus that mirrors their scientific approach to fitness.
Kaged Muscle shares Barbell Brigade's dedication to hard training, but with a more streamlined, tech-inspired style. Their gear is a perfect complement for athletes who appreciate performance without a lot of extra flash.
Shop now at kagedmuscle.com
Just as the name suggests, Viking Strength creates heavy-duty gear built for maximum resilience. Specializing in things like thick leather lifting belts, reinforced straps, and durable apparel for powerlifters, this brand is all about enabling you to lift as heavy as possible. The aesthetic is rugged, raw, and inspired by pure strength.
Compared to Barbell Brigade, Viking Strength is laser-focused on niche, hardcore lifting accessories. It's the ideal choice for strength athletes who need gear that can withstand the most punishing training sessions week after week.
Shop now at vikingstrength.com
Alpha Lion is another brand that built its reputation on supplements before extending into high-energy apparel and gym accessories. Their clothing is all about motivation, featuring bold branding, vibrant colors, and pump-up slogans designed to get you in the zone. It’s gear that's meant to be seen.
While both brands cater to the hardcore gym enthusiast, Alpha Lion puts a greater emphasis on brand attitude and motivational vibes. If you wear your motivation on your sleeve - literally - Alpha Lion's apparel has the powerful, bold energy you’re looking for.
Shop now at alphalion.com
Endorsed by Dwayne "The Rock" Johnson, Under Armour's Project Rock collection is designed for athletes who push the limits. The line includes high-tech performance apparel, shoes, and accessories that look as good on the street as they do in the gym. Featuring the iconic Project Rock bull logo, the gear combines a sleek, bold style with proven durability.
Project Rock shares Barbell Brigade's focus on high-performance gear, but brings a more mainstream, fashion-forward sensibility. It's the perfect blend of serious training function and globally recognized superstar style.
Shop now at underarmour.com
SBD is the gold standard for competition-grade powerlifting and strength equipment. This UK-based brand is famous for its knee sleeves, wrist wraps, belts, and lifting suits that meet the strict quality standards of official competitions. Their products are engineered for one thing: helping serious lifters perform their best on the platform.
Where Barbell Brigade offers a wide range of lifestyle and training gear, SBD is highly specialized. Athletes choose SBD when they need gear that's approved for sanctioned powerlifting meets and trusted for its unparalleled support and quality.
Shop now at sbdapparel.co.uk
Hardcore Training leans into its name with a range of fitness apparel and gear that embraces a gritty, high-octane aesthetic. With bold logos, distressed fabrics, and designs that channel strength and resilience, this brand is all about the gym grind.
Much like Barbell Brigade, Hardcore Training is rooted in the culture of serious lifting and relentless work. They cater to athletes who want tough, performance-oriented pieces but with a distinct rebellious, street-inspired edge.
Shop now at hardcoretraining.com
Iron Rebel offers premium apparel and accessories for lifters who value simplicity and durability. Their gear often features classic bodybuilding cuts and no-frills designs that put performance first. It’s less about trends and more about providing high-quality, functional pieces that will become staples in your gym bag.
Compared to Barbell Brigade's streetwear aesthetic, Iron Rebel has a more minimalist and classic "lifter" vibe. If you prefer your gym wear to be understated but incredibly tough, Iron Rebel is a name you can trust.
Shop now at ironrebel.com
Founded by CrossFit legend Rich Froning, Froning Fit creates apparel and equipment specifically for high-intensity training. The brand’s aesthetic is energetic and functional, with bold graphics and designs inspired by the community-driven world of CrossFit. Each piece is designed to handle sweat, movement, and a high-volume workload.
While Barbell Brigade caters more to the pure strength and bodybuilding crowd, Froning Fit is aimed squarely at CrossFit athletes. Both share a philosophy of resilience and hard work, but Froning Fit brings a unique, community-focused energy to its gear.
Shop now at froningfit.com
Born Tough produces durable workout apparel and accessories built for intense training and outdoor athletes. Their gear is designed to be rugged and withstand demanding environments, often featuring technical fabrics and a no-nonsense aesthetic. It's built for those who aren't afraid to get their hands dirty.
Both Born Tough and Barbell Brigade are centered on durability, but Born Tough often incorporates an outdoor-inspired, rugged feel into its gear. It’s a great option if your training sessions sometimes take you adventure beyond the gym walls.
Shop now at borntough.com
Vulcan Strength is another powerhouse brand offering heavy-duty gym equipment and accessories for serious powerlifters and strength athletes. Their gear is engineered for maximum resilience and safety, with a singular focus on supporting your heaviest lifts, from squat bars to plates and racks.
Similar to Rogue and Viking Strength, Vulcan is highly specialized in hardcore equipment. They share Barbell Brigade’s commitment to providing tools for extreme performance, but their focus is on the iron you lift, not just the clothes you wear while lifting it.
Shop now at vulcanstrength.com
NOBULL is a performance and lifestyle brand built on a philosophy of simplicity and function. Known for their incredibly durable training shoes, they also offer a full line of apparel and accessories with a clean, minimalist aesthetic. Their gear is for athletes who value substance over spectacle and want products that just work.
NOBULL offers a more sleek and understated alternative to Barbell Brigade’s bold graphics. Both brands are loved for their commitment to quality and durability, making NOBULL a perfect choice for those who prefer a "less is more" approach to their gym style.
Shop now at nobullproject.com
As a giant in the supplement industry, MuscleTech is a name familiar to almost anyone who spends time in a gym. Alongside their nutritional products, they offer branded apparel and gym accessories tailored to bodybuilders and strength athletes. Their gear often features their recognizable bold logo and is designed for serious workouts.
Like Kaged Muscle and Alpha Lion, their primary business is supplements, but their apparel line embodies the same performance-driven mindset as Barbell Brigade. Their gear complements an all-in-on-fitness lifestyle.
Shop now at muscletech.com
Gorilla Wear has been a staple in the bodybuilding scene for decades, offering bold, streetwear-inspired apparel and accessories. Their style is unmistakable, with aggressive logos and eye-catching designs meant to help you stand out. They cater to athletes who embrace the old-school bodybuilding aesthetic and want their clothes to reflect their confidence.
When you compare it to Barbell Brigade, Gorilla Wear is heavier on statement graphics and throwback style. It shares that rebellious, hardcore edge but with a vibe that’s pure, unapologetic bodybuilding culture.
Shop now at gorillawear.com
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