If you're tapped into the streetwear scene, you already know about the effortless cool of Awake NY. The brand perfectly captures the city's energy with its bold graphics, vibrant prints, and high-quality staples like hoodies and tees that feel both current and classic. It's the kind of gear that makes a statement without trying too hard.
For anyone who loves Awake NY's blend of cultural relevance and urban style, a whole world of similar brands is waiting to be explored. Here are 17 other streetwear labels that hit that same sweet spot of coolness and comfort.
Off-White is what happens when you take streetwear to the runway. Founded by Virgil Abloh, this luxury brand mixes high fashion with urban edge, known for its signature quotation marks, diagonal stripes, and zip-ties. The vibe is instantly recognizable and much more high-end than Awake NY, with pieces like graphic hoodies and oversized tees often starting over $200.
While the price point is definitely a step up, Off-White shares Awake NY's love for impactful, city-inspired designs that demand attention. If you want to elevate your streetwear collection with some serious luxury cred, Off-White is the move. Shop now at off---white.com
No streetwear list is complete without Supreme. Famous for its iconic red box logo and highly anticipated weekly drops, this is the brand that perfected hype culture. Supreme offers everything from graphic tees and hoodies to skate decks and accessories, all with a rebellious, casual-cool attitude that has defined the scene for decades.
Compared to Awake NY's more artistic and culturally-driven aesthetic, Supreme leans heavily into exclusivity and its legendary skate roots. It's the ultimate brand for anyone who loves the thrill of the chase and wants to own a piece of streetwear history. Shop now at supremenewyork.com
With its slick retail spaces and perfectly curated collections, Kith has mastered the art of premium, clean streetwear. The brand is known for its high-quality sweatpants, hoodies, and coveted sneaker collaborations that feel both sporty and luxurious. The aesthetic is more minimal and refined than Awake NY's bold graphics, often focusing on subtle branding and luxe materials.
While still deeply rooted in NYC culture like Awake NY, Kith offers a more polished, grown-up take on urban style. Expect prices in the $80–$200 range for apparel that seamlessly blends into a sophisticated, modern wardrobe. Shop now at kith.com
Coming straight from the streets of Harajuku, A Bathing Ape (or BAPE) is a Japanese streetwear legend famous for its playful and loud designs. Think big, bold graphics, the instantly recognizable ape head logo, and of course, the iconic full-zip shark hoodies and vibrant camo patterns. It's impossible to go unnoticed in BAPE.
If you love the graphic-heavy side of Awake NY but want to turn the volume up, BAPE is your brand. Its vibe is much more animated and pop-culture-focused, with pieces typically ranging from $100–$300, making it a go-to for collectors and anyone who isn't afraid of a statement piece. Shop now at bape.com
As one of the originators of the entire streetwear movement, Stüssy has been a staple for decades. Born from Southern California surf culture, the brand is known for its signature script logo, graphic tees, hoodies, and caps that have a relaxed, effortlessly cool feel. It embodies an edgy, laid-back vibe that's both timeless and relevant.
Like Awake NY, Stüssy is deeply connected to street culture, but its roots are in surf and skate rather than purely urban East Coast life. With tees around $30 and hoodies under $150, it remains an accessible and authentic choice for everyday cool. Shop now at stussy.com
Heron Preston's label combines utilitarian, workwear-inspired aesthetics with bold graphics and a focus on sustainability. The brand is known for its technical details, striking orange accents, and statement pieces like oversized hoodies and functional cargo pants. It's street-ready clothing with a purpose and a polished, contemporary feel.
Both Heron Preston and Awake NY draw inspiration from NYC, but Preston's approach is more functional and at times industrial. It's great for anyone looking for urban pieces that feel both edgy and thoughtfully designed, with prices in the $150–$300 range. Shop now at heronpreston.com
Palm Angels serves up a luxe take on LA skateboarding culture, delivering high-fashion flair with a rebellious streak. Known for its iconic gothic-script logo, tracksuits, and bold graphic prints (like the flaming head-less teddy bear), the brand offers a polished yet edgy look that feels distinctly high-end.
While more expensive than Awake NY - with hoodies often starting around $200 - Palm Angels shares that same confident, urban spirit. It's the perfect brand for when you want your streetwear to feel less like a comfortable essential and more like a luxury statement. Shop now at palmangels.com
Fear of God Essentials, the more accessible line from designer Jerry Lorenzo, has perfected the art of elevated basics. The collection focuses on clean, minimalist essentials like oversized hoodies, sweatpants, and tees in a signature neutral color palette. It's all about high-quality fabrics, relaxed silhouettes, and incredible comfort.
If you appreciate the quality of Awake NY but are looking for something more understated and versatile, Essentials is your dream brand. It strips streetwear down to its core components, delivering sophisticated, logo-light pieces that maintain a clear streetwear edge. Prices generally sit between $60 and $150. Shop now at fearofgod.com
As a global giant, Nike is a master of blending performance athletic wear with street-ready style. The Nike Sportswear division is dedicated to this combo, offering everything from iconic sneakers and graphic tees to tech fleece joggers and windbreakers. It delivers a sporty yet casual vibe that works perfectly in any urban setting.
While more focused on athletics than Awake NY, Nike shares that same everyday cool and often collaborates with artists and designers to create culturally relevant pieces. With price points all over the map, it's an accessible way to nail the urban streetwear look with a performance twist. Shop now at nike.com
Peaceful Hooligan is a UK-based brand that mixes skate, punk, and military influences for a distinctly gritty, street-ready look. Expect oversized fits, bold graphic prints, and a rebellious attitude that feels authentic and unflinching. It's the kind of clothing made for navigating the urban jungle.
Like Awake NY, Peaceful Hooligan is deeply rooted in street culture, but its aesthetic is rawer and edgier, drawing from decades of British subcultures. For a unique take on streetwear with an unapologetic vibe, this is a great choice, with prices typically in the $50–$200 range. Shop now at peacefulhooligan.com
Known for its whimsical and eclectic designs, Cactus Plant Flea Market is a streetwear brand for the artist at heart. Its pieces are defined by playful, cartoon-inspired graphics, puffy prints, and intentionally imperfect details that give it a DIY feel. Think oversized silhouettes with quirky smiley faces and imaginative text.
CPFM shares Awake NY's love for standout, creative graphics but takes it in a much more irreverent and surreal direction. It's a favorite among musicians and celebrities for its unique, can't-find-it-anywhere-else vibe. Expect to pay between $100–$300 for its highly coveted pieces. Shop now at cactusplantfleamarket.com
The ongoing collaboration between global sportswear brand Puma and Amsterdam-based label Daily Paper is a match made in streetwear heaven. The collections combine Puma's sporty silhouettes with Daily Paper's signature African-inspired prints and vibrant colors. The result is stylish and functional athleisure wear with a rich cultural story.
This brand partnership shares Awake NY's knack for blending cultural influences with urban fashion, but with a clear athletic bent. With pieces generally priced between $50 and $150, it's perfect for anyone who wants their streetwear to be both stylish and ready for action. Shop now at puma.com
Born from the San Francisco skate scene, HUF is an authentic streetwear brand through and through. It delivers no-frills, cool apparel that includes graphic tees with bold prints, dependable hoodies, and of course, its famous Plantlife socks. The vibe is laid-back and rooted in its deep connection to skate and street culture.
HUF offers a similar urban authenticity as Awake NY but with a more straightforward, classic skate aesthetic. If you're looking for staple streetwear pieces that are both reliable and cool without being over-the-top, HUF is a solid and affordable choice, typically priced from $30–$100. Shop now at hufworldwide.com
Co-founded by a former Supreme creative director, Noah expertly blends skate, surf, and music subcultures with classic preppy style. The brand emphasizes high-quality materials, ethical production, and timeless design, offering rugby shirts, hoodies, and graphic tees that feel both youthful and refined.
While both Noah and Awake NY are quintessentially NYC, Noah trades some of the overt streetwear edge for a more polished, East Coast aesthetic. It's the perfect choice for someone whose style has matured but still wants to stay connected to street culture. Prices usually fall between $60 and $200. Shop now at noahnyc.com
Hailing from Poland, MISBHV brings a distinctly edgy, post-punk vibe to the streetwear scene. The brand is known for its provocative graphics, distressed details, and avant-garde silhouettes that feel at home in a nightclub. Its collections include everything from leather jackets and monogrammed bodysuits to oversized graphic hoodies.
MISBHV is for the streetwear fan who isn't afraid to be bold and fashion-forward. Compared to Awake NY’s more accessible cool, MISBHV’s aesthetic is darker, more rebellious, and high-fashion oriented. If you're looking for an avant-garde urban look, this is your brand. Shop now at misbhv.com
Based in Amsterdam, Daily Paper celebrates its founders' African heritage by infusing contemporary streetwear with vibrant cultural prints and motifs. The collections feature relaxed-fit staples like tracksuits, hoodies, and t-shirts, all elevated with bold graphics and meaningful design narratives that explore identity and community.
Much like Awake NY, Daily Paper is deeply rooted in telling cultural stories through fashion. It strikes a great balance between modern urban style and a global, artistic perspective, offering unique pieces that stand out. Apparel is typically priced between $50–$200. Shop now at dailypaperclothing.com
Founded by artist and activist Shepard Fairey, Obey is more than just a clothing brand - it's a platform for social and political commentary. Its graphic tees, hoodies, and accessories often feature powerful visual messages and the iconic Andre the Giant logo. It is street art translated into wearable garments.
Obey shares Awake NY's rebellious and art-driven spirit, but leans even more heavily into counterculture and activism. It's the perfect brand for anyone who wants their clothing to make a statement about the world, combining a cool urban look with a message. Prices are approachable, usually between $30-$120. Shop now at obeyclothing.com
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