If you're a fan of natural, plant-powered beauty that's as kind to the planet as it is to your hair, you're probably already a fan of Aveda. Their commitment to plant-based ingredients, beautiful botanical scents, and eco-friendly practices has made them a go-to for anyone seeking gentle yet effective hair care.
But part of the fun of building a great beauty routine is discovering new brands that share a similar vibe. For those who love Aveda's earth-friendly approach and high-performance formulas, here are 18 similar brands worth exploring for your next hair care refresh.
You probably know Burt's Bees for their lip balm, but their hair care is just as good, featuring the same commitment to natural, botanical ingredients. Their shampoos and conditioners are free from parabens, phthalates, and scary synthetics, making them a great choice for sensitive scalps. Burt's Bees shares Aveda's love for plant-based formulas but at a much more wallet-friendly price point, with most products under $15.
Shop now at burtsbees.com
If you have curly or textured hair, SheaMoisture is a must-try. Their products are packed with nourishing hydrators like shea butter and coconut oil, all ethically sourced. While Aveda offers products for all hair types, SheaMoisture really hones in on defining, hydrating, and strengthening curls and coils. Like Aveda, they're dedicated to sustainability, but their products are more affordable and specifically targeted toward maximum moisture.
Shop now at sheamoisture.com
Positioned as a luxurious, salon-quality brand, John Masters Organics delivers pure, effective hair care using organic ingredients and essential oils. Think of it as Aveda's chic older sister, with powerhouse formulas centered around ingredients like lavender and rosemary. Their price point of $20-$40 is very similar to Aveda's, making them a fantastic alternative if you're looking for clean, high-performance products with an upscale feel.
Shop now at johnmasters.com
Pacifica serves up 100% vegan and cruelty-free hair care with fun, vibrant branding. Their plant-derived formulas are gentle, great for everyday use, and free from sulfates and parabens. If you love Aveda's eco-philosophy but want something a bit more playful and affordable (most products are in the $8-$20 range), Pacifica is the perfect fit.
Shop now at pacificabeauty.com
Famous for their zero-waste shampoo bars and fresh, handmade approach, Lush is an eco-conscious hero. They use natural fruit and herbal extracts to tackle specific hair and scalp concerns without synthetic preservatives. Lush shares Aveda's commitment to ethical sourcing and sustainable practices but offers a unique, sensory experience focused on naked packaging and potent, fresh ingredients.
Shop now at lush.com
Acure is all about high-quality, plant-based hair care without the high price tag. Their formulas are packed with organic ingredients and are completely free from sulfates, parabens, and other junk you don't want on your scalp. For affordable, transparent, and eco-friendly hair essentials that deliver results, Acure is a brilliant alternative to Aveda, especially with most items costing between $8 and $20.
Shop now at acure.com
For a truly luxurious, plant-powered experience, look no further than Rahua. This brand harnesses the restorative power of Amazonian ingredients like rahua oil to create high-performance, synthetic-free formulas. Rahua elevates the natural hair care concept to a new level of luxury, making it a step up from Aveda if you're seeking potent, exotic ingredients and don't mind a higher price point (starting around $30).
Shop now at rahua.com
The Body Shop has championed ethical and eco-friendly beauty for decades. Their hair care lines use fair-trade ingredients and sustainable packaging, aligning perfectly with Aveda's core values. The key difference is accessibility, The Body Shop offers a huge variety of products for different hair concerns at a more mainstream price point, typically $10-$25.
Shop now at thebodyshop.com
Infused with fragrant botanicals from the South of France, L'Occitane offers a luxurious sensory experience much like Aveda's. Their formulas feel indulgent and focus on high-quality, natural ingredients for gentle nourishment. If you're looking for a premium, spa-like experience and love bright, Provencal-inspired scents, L'Occitane is a beautiful (though slightly pricier) alternative.
Shop now at loccitane.com
With its minimalist aesthetic and potent, plant-based formulas, Herbivore Botanicals embodies clean beauty. Their curated hair products are free of synthetics and packed with carefully chosen botanical ingredients. If you love Aveda’s commitment to natural purity but are drawn to chic, Instagram-worthy a brand that's a bit more niche, Herbivore is for you. Expect prices in the $20-$40 range.
Shop now at herbivorebotanicals.com
Oway (Organic Way) is a professional-grade brand that brings biodynamic and organic ingredients from the farm straight to your hair. Their approach to sustainability is next-level, with recyclable glass packaging and potent, clean formulas. Think of Oway as Aveda, but with an Italian, salon-exclusive edge. It's perfect for those who want professional results without compromising their eco-friendly values.
Shop now at oway.com
You might know John Frieda for their famous Frizz Ease, but their Pure & Simple line offers a clean, back-to-basics approach to hair care. These affordable formulas are gentle, sulfate-free, and designed for anyone seeking effective daily care without harsh chemicals. It's a fantastic budget-friendly Aveda alternative, delivering simplicity and natural ingredients for under $15.
Shop now at johnfrieda.com
Innersense combines salon-level performance with a dedication to organic purity and sustainability. Their formulas are concentrated, clean, and formulated with beautiful essential oils to nourish hair from the inside out. Like Aveda, they deliver a high-end, holistic hair experience. It's a favorite among stylists and clean beauty lovers who want serious results from their natural products.
Shop now at innersenseorganicbeauty.com
Inspired by a beauty pioneer, this brand focuses on nourishing all hair textures with thoughtful, plant-based ingredients. Similar to Aveda's holistic approach, these formulas blend natural extracts to create effective treatments, shampoos, and stylers. It's a fantastic choice for those looking for natural, elevated care tailored to textured hair types, with prices largely in the $15-$30 range.
Shop now at madamcjwalker.com
If you're hunting for affordable natural hair care you can grab at the drugstore, check out Alba Botanica. Their products are bursting with botanical ingredients and are 100% vegetarian, all while being free from parabens and sulfates. It hits all the same eco-friendly notes as Aveda but at a fraction of the cost, making it perfect for everyday use.
Shop now at albabotanica.com
This premium, organic brand focuses on high-quality botanical science to restore hair and scalp health. With an emphasis on efficacy and purity, Josh Rosebrook's products use potent herbal extracts and oils to deliver visible results. It’s a great Aveda alternative for luxury purists who seek exceptionally clean, performance-driven formulas and don't mind a price tag in the $20-$40 range.
Shop now at joshrosebrook.com
Crafted with sustainably sourced, organic ingredients, Vermont Organic Beauty stays true to its name. Free of synthetic chemicals, their shampoos and conditioners are all about eco-conscious, effective hair care. This brand is for the true natural enthusiast who appreciates small-batch quality and shares Aveda's commitment to ingredient integrity and sustainability.
Shop now at vermontorganicbeauty.com
Kiehl’s masterfully blends science with nature, using botanical extracts like aloe and tea tree oil in their effective, targeted formulas. While its aesthetic is more apothecary-meets-laboratory than Aveda's earthy spa vibe, Kiehl's shares a deep commitment to quality ingredients and gentle formulations. It's a phenomenal option if you want natural-inspired hair care with a tried-and-true, science-backed feel.
Shop now at kiehls.com
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