There's a reason Ami Paris has become a staple for anyone who appreciates thoughtful, easy-to-wear fashion. The brand perfectly captures that relaxed Parisian vibe - think elevated basics, soft knits, and perfect tailoring that feel special without trying too hard.
If you love Ami's blend of refined simplicity and laid-back sensibility, you’re in luck. Several other brands hit that same sweet spot of effortless chic. Here are 18 similar brands to check out for your next wardrobe refresh.
The Frankie Shop is the master of modern minimalism and a go-to for oversized blazers and perfectly tailored trousers. Much like Ami, its focus is on creating a wardrobe of chic, versatile essentials in mostly neutral tones. The overall vibe feels very Parisian, but often with a more dramatic, oversized silhouette that gives it a bit of a streetwear edge.
Their pieces are ideal for building a powerful yet understated uniform. Expect similar quality fabrics and an accessible luxury price point, making it a natural alternative for effortless, daily style. It's the perfect stop for anyone wanting to invest in high-quality, foundational pieces.
Shop now at thefrankieshop.com
Sézane brings a softer, more romantic touch to Parisian fashion. While Ami focuses on clean lines and relaxed tailoring, Sézane leans into feminine details like ruffles, delicate buttons, and vintage-inspired floral prints. It offers beautifully crafted knits, blouses, and dresses that feel just as effortlessly chic.
Committed to sustainable and ethical production, the brand releases capsule collections that sell out famously fast. If you appreciate Ami's quality but are looking for pieces with a slightly more gentle, bohemian feel, Sézane is a perfect choice.
Shop now at sezane.com
Famous for its commitment to sustainability, Reformation creates trendy-yet-timeless pieces every cool girl wants to wear. From sleek dresses to perfectly fitting jeans and cozy knits, the brand offers an aesthetic that can feel both modern and minimal, aligning with Ami's simple elegance. They're especially great for event dresses and a killer top-and-jeans combo.
While Reformation can be slightly more trend-driven, their core collection of essentials shares Ami's dedication to creating stylish, easy-to-wear clothes. It’s the perfect brand for building an eco-conscious wardrobe that doesn’t compromise on style.
Shop now at thereformation.com
A.P.C. (Atelier de Production et de Création) is a cornerstone of minimalist Parisian style. The brand is celebrated for its clean, sharp designs, high-quality raw denim, and understated basics that stand the test of time. Their aesthetic is incredibly similar to Ami's - both brands prioritize refined simplicity and impeccable construction over flashy trends.
Where Ami sometimes incorporates a playful, contemporary touch, A.P.C. often sticks to a more classic, pared-down look. If your favorite part of Ami is the timeless appeal and focus on quality staples, A.P.C. will feel right at home in your closet.
Shop now at apc.fr
Built on a foundation of "Radical Transparency," Everlane focuses on high-quality, ethically made basics. You’ll find minimalist wardrobe staples like cashmere sweaters, tailored trousers, and leather totes that echo Ami’s fuss-free elegance. It’s all about creating a versatile uniform you can wear repeatedly.
Everlane’s style can be a bit more casual and American-classic compared to Ami's distinctly Parisian feel, but it serves the same purpose: to provide timeless, well-made pieces you can build countless outfits around. Plus, its affordable pricing makes it an excellent choice for stocking up on essentials.
Shop now at everlane.com
Vince is all about understated luxury and elevated essentials. Known for its California-cool aesthetic, the brand uses incredibly luxe fabrics like cashmere, silk, and suede to create pieces that feel as amazing as they look. This focus on premium materials and refined silhouettes makes it a great higher-end alternative to Ami.
Both brands share a minimalist spirit, but Vince feels a little more opulent and coastal. Think incredibly soft sweaters, fluid silk blouses, and slip dresses that offer effortless sophistication for day or night. It’s perfect when you want to invest in truly luxurious basics.
Shop now at vince.com
For a more accessible take on Ami's style, Mango is a fantastic option. The Spanish retailer delivers chic, trend-aware pieces with a sophisticated European flair. You can find well-cut blazers, elegant blouses, and simple dresses that absolutely nail the minimalist vibe without breaking the bank.
While Ami's focus is on timeless investment pieces, Mango is great for trying out seasonal trends that still feel polished and grown-up. It's the place to go when you want to add a few stylish updates to your wardrobe each season.
Shop now at shop.mango.com
COS (Collection of Style) offers modern, functional, and considered design inspired by the world of art and architecture. The aesthetic is clean, sharp, and often plays with interesting proportions and silhouettes, much like a more avant-garde sibling to Ami. They use high-quality materials, including recycled and sustainable fabrics, to create wardrobe essentials that last.
If you're drawn to Ami for its minimalist polish but also appreciate structured, artful shapes, COS is a perfect match. Their collections of sleek dresses, innovative knits, and streamlined outerwear feel both timeless and forward-thinking.
Shop now at cos.com
Imagine a wardrobe designed in Parisian, Stockholm, and Los Angeles ateliers - that's &, Other Stories. The brand offers a quirky and creative take on modern dressing, blending romantic, minimalist, and trendy influences. You'll find everything from tailored trousers to playful knits and dreamy dresses.
It has the same effortless vibe as Ami but with a bit more variety and personality. If you like Ami’s basics but want to mix in more eclectic and trend-led pieces, &, Other Stories lets you do just that, all at a reasonable price.
Shop now at stories.com
Massimo Dutti strikes a beautiful balance between sophisticated elegance and relaxed style. Like Ami, the brand has a clean, European feel and excels at high-quality everyday wear, from tailored separates to fine-knit sweaters and chic outerwear. The color palettes are often neutral and grounded, making them easy to mix and match.
The overall vibe is slightly more classic and formal than Ami, making it an excellent destination for polished workwear and refined casual pieces. It’s perfect for achieving that quiet luxury look with a timeless appeal.
Shop now at massimodutti.com
Rooted in Nordic design, Arket offers a modern market of well-made essentials for everyday living. Their philosophy revolves around creating simple, functional, and durable pieces. The collections include perfect t-shirts, streamlined trousers, and beautiful knitwear that fit seamlessly into a minimalist wardrobe.
Similar to Ami, Arket focuses on enduring style and quality fabrics, with a strong emphasis on sustainability. If you love clean lines and a practical yet chic aesthetic, Arket’s thoughtful and long-lasting designs are an ideal match.
Shop now at arket.com
J.Crew is a master of updated American classics. While its roots are in preppy style, the brand consistently delivers simple, polished pieces like crisp button-downs, tailored blazers, and their famous cashmere sweaters that align with Ami's everyday elegance.
J.Crew brings a slightly more colorful and approachable feel compared to Ami's Parisian cool, but their shared appreciation for high-quality, timeless wardrobe-builders is undeniable. It's a fantastic choice for versatile essentials you'll wear for years.
Shop now at jcrew.com
Staud injects a dose of fun and playful sophistication into modern dressing. The brand is known for its vintage-inspired silhouettes, bold colors, and an overall aesthetic that feels polished yet whimsical. They offer everything from sleek dresses and tailored separates to instantly recognizable handbags.
While Staud can be more statement-making than Ami, its core pieces share a sense of effortless chic. It's the perfect brand for someone who loves a clean, minimalist foundation but isn't afraid to add a pop of personality or color to their look.
Shop now at staud.clothing
Khaite creates fashion that embodies a blend of strength and softness. This New York-based luxury brand is celebrated for its finely crafted essentials, from exquisite cashmere sweaters (like the viral scarlet cardigan) to perfect denim and sharp tailoring. Each piece feels both modern and timeless.
Khaite operates at a higher price point but shares Ami’s dedication to quality fabrics and impeccable fits. For those who want to invest in the ultimate quiet luxury wardrobe, Khaite offers a more sensual, evening-ready take on effortless elegance.
Shop now at khaite.com
Lemaire is the epitome of refined, intellectual minimalism. Designed by Christophe Lemaire and Sarah-Linh Tran, the brand offers beautiful, everyday pieces with serene color palettes and timeless, slightly architectural shapes. Think oversized coats, fluid shirts, and the iconic Croissant bag.
Like Ami, Lemaire offers a distinctly Parisian vision of dressing, focusing on high-quality fabrics and versatile pieces that transcend seasons. However, Lemaire pushes the boundaries of silhouette, offering a more artistic and fashion-forward approach to understated dressing.
Shop now at us.lemaire.fr
Maison Kitsuné is where Parisian cool meets Tokyo street style. The brand offers modern, preppy basics often decorated with its cheeky fox logo. You'll find perfectly cut t-shirts, sweatshirts, and playful knitwear that feel both comfortable and elevated.
Like Ami, Maison Kitsuné has a strong brand identity built around a recognizable motif and a shared Parisian DNA. While Ami often feels more romantic and understated, Kitsuné leans into a more graphic, playful energy that's just as stylish and wearable.
Shop now at maisonkitsune.com
Under the creative direction of Hedi Slimane, Celine embodies modern Parisian chic at its most luxurious. The ready-to-wear collections often feature immaculately tailored blazers, classic striped knits, perfect leather jackets, and straight-leg denim. It's the blueprint for an effortlessly cool, bourgeois wardrobe.
While Celine is firmly in the high-fashion luxury space, its aesthetic offers an elevated version of the casual elegance that Ami fans love. It’s the ultimate inspiration for building a timeless, investment-worthy wardrobe with a cool, rock-and-roll edge.
Shop now at celine.com
Joseph provides a masterclass in modern, understated luxury. The brand is renowned for its impeccable tailoring, especially trousers, and beautiful knitwear. Its collections are built around high-quality core essentials with a clean, contemporary feel and sophisticated silhouettes.
Joseph shares Ami's dedication to creating a reliable, chic wardrobe foundation. The aesthetic is clean, confident, and perfectly suited for someone whose style leans more towards refined city wear. It's an excellent choice for investment pieces that blend timelessness with a modern edge.
Shop now at joseph-fashion.com
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