If you're a fan of laid-back, vintage-inspired style, you probably have a few pieces from American Rag in your closet. Known for its affordable blend of Americana nostalgia and modern comfort - think distressed jeans, flowy dresses, and perfectly worn-in graphic tees - it's the perfect brand for effortless, everyday looks.
But part of the fun of fashion is discovering new places to shop. If you love American Rag's relaxed aesthetic and want to expand your options, we've found 18 similar brands that capture that same vintage-inspired magic.
Free People is like American Rag’s artsy, globetrotting big sister. It channels a similar bohemian, vintage-inspired vibe but elevates it with more intricate details like embroidery, unique prints, and luxe fabrics. You'll find flowing dresses, wide-leg jeans, and statement blouses that feel both timeless and free-spirited.
While the prices are a bit higher, ranging from $50 to $300, Free People is perfect for when you want a vintage-style piece that feels special and makes a statement. If you love American Rag's casual boho aesthetic but crave a more eclectic, festival-ready look, this is your next stop. Shop now at freepeople.com.
Urban Outfitters lives in the same world as American Rag, offering a curated mix of trendy, vintage-inspired clothing at a similar price point. You’ll find everything from distressed denim and retro graphic tees to ‘90s-style slip dresses, often alongside actual vintage pieces in their Urban Renewal section.
What sets Urban Outfitters apart is its slightly more ironic, trend-focused lens, it's where vintage Americana meets modern city cool. It's a great spot to find pieces that capture American Rag's laid-back vibe with an extra touch of youthful edge. Shop now at urbanoutfitters.com.
If your favorite part of American Rag is their denim selection, then you need to check out Madewell. Famous for its amazing fits and timeless washes, Madewell is the master of high-quality, vintage-inspired jeans that look good on everyone. Their collection also includes effortless basics, from soft tees to leather jackets and classic chore coats.
Madewell’s aesthetic is a bit more polished and streamlined than a lot of boho brands, perfect for building a versatile wardrobe. It’s like American Rag’s sophisticated New York cousin - still casual and cool, but a little more refined. Prices generally fall in the $40 to $150 range. Shop now at madewell.com.
For those who want the real deal, Reclaimed Vintage cuts out the middleman and delivers authentic vintage clothing. While American Rag creates new pieces inspired by the past, Reclaimed Vintage sources genuine items from the '70s, '80s, and '90s. Think authentic band tees, perfectly worn Levis, and one-of-a-kind retro outerwear.
The prices vary depending on the item's rarity, but it's the ultimate destination for true vintage hunters. If you're drawn to fashion's history and want pieces with a real story, this brand offers undisputable authenticity. Shop now at reclaimedvintage.com.
At first glance, J.Crew might seem too preppy to be on this list, but look closer and you'll find plenty of vintage-inspired gems. They excel at classic, Americana-style clothing like tailored chambray shirts, vintage-cut chinos, and retro-inspired swimwear. Their style is a more buttoned-up, East Coast take on vintage.
Think American Rag's relaxed vibe, but ready for a weekend in the Hamptons instead of a music festival. With prices from $50 to $200, J.Crew is great for timeless, vintage-inspired pieces you’ll wear for years. Shop now at jcrew.com.
Anthropologie channels a similar vintage and bohemian mood as American Rag, but with a more whimsical and artistic flair. Known for its eclectic patterns, intricate embroidery, and romantic silhouettes, the store's curation feels more like stumbling into an artist's Parisian flat. You'll discover flowy dresses, unique printed blouses, and artisan-crafted jewelry.
While Anthropologie's prices are higher ($70-$300), it's a fantastic source for special, statement-making pieces. It’s for the shopper who loves the vintage feel but wants it filtered through a worldly, creative lens. Shop now at anthropologie.com.
Looking for an affordable, eco-friendly way to get the vintage look? H&M’s Conscious Collection has you covered. This line features on-trend styles made from sustainable materials like organic cotton and recycled polyester. Here, you'll find vintage-style jeans, retro print dresses, and basic tees that echo American Rag's vibe at wallet-friendly prices, usually under $50.
H&M blends fast fashion with classic, retro silhouettes, making it an excellent stop for trying out vintage trends without a big commitment or compromising on your values. Shop now at hm.com.
No brand is more synonymous with vintage Americana than Levi's. As the originator of the blue jean, Levi's offers iconic, timeless denim that forms the backbone of any casual wardrobe. Whether you're after a classic 501, a perfectly distressed trucker jacket, or a high-rise "wedgie" fit, Levi's delivers durable style that never goes out of fashion.
While American Rag pulls inspiration from many eras, Levi's is the genuine article when it comes to old-school denim cool. Priced from $50 to $100, its pieces are heritage-quality investments that only get better with age. Shop now at levi.com.
Zara is the queen of bringing runway inspiration to the streets, and that includes reinterpreting vintage trends for a modern audience. You can often find throwback pieces like ‘70s-style blouses, ‘90s slip dresses, and of-the-moment retro denim. Prices range from $20-$80, making it an accessible place to experiment with styles.
Unlike American Rag's focus on a more authentic, lived-in feel, Zara’s take on vintage is often more polished, edgy, and trend-driven. It's the place to go when you want a vintage-inspired look that feels sharp and current. Shop now at zara.com.
Tobi offers fun, youthful, and incredibly affordable pieces with a definite vintage-inspired streak. Best known for its trendy dresses, crop tops, and party-ready looks, the brand frequently plays with retro silhouettes like flare pants, puffy-sleeved tops, and sweetheart necklines. Most items are priced between $20-$60.
While Tobi's focus is less on authenticity and more on of-the-moment trends, it perfectly captures the playful side of vintage fashion for a younger, budget-conscious crowd. Shop now at tobi.com.
As the name suggests, Vintage Havana blends vintage aesthetics with a contemporary, street-style energy. They're famous for their star-print sneakers and distressed graphic hoodies, giving casual Americana staples an edgy, urban makeover. Their collection includes everything from comfy sweat sets to cool printed shorts and tees.
The vibe is more rebellious rock-and-roll than American Rag’s folksy charm, making it a great alternative for those who like their vintage with a bit more attitude. With prices from $40 to $150, it provides a unique, statement-focused take on retro fashion. Shop now at vintagehavana.com.
Lucky Brand shares a nearly identical spirit with American Rag, focusing heavily on denim and vintage Americana with a free-spirited, California-cool vibe. They're known for their comfortable, quality jeans with a worn-in feel, plus boho blouses, leather jackets, and casual graphic tees. The brand's aesthetic blends rock-and-roll sensibilities with Western and bohemian touches.
Priced mostly between $50 and $150, Lucky Brand feels like a slightly more premium, polished version of American Rag, perfect for someone who loves the style but is ready for an upgrade in fit and fabric. Shop now at luckybrand.com.
If you're drawn to the Western-inspired side of vintage fashion, Freebird is your dream store. They specialize in beautifully handcrafted leather boots with a distinct, vintage look, alongside a collection of Western-style shirts, jackets, and accessories. Each piece is made to last and designed to showcase incredible craftsmanship.
While Freebird is significantly pricier ($100-$300+), it offers investment pieces for those deeply committed to an authentic, high-quality Western look. Think of it as the ultimate source for shoes and leather goods that perfectly complement an American Rag outfit. Shop now at freebirdstores.com.
Everlane is the go-to for shoppers who appreciate a vintage silhouette but prefer a clean, minimalist aesthetic. The brand offers ethically made wardrobe essentials like high-waisted jeans, classic box-cut tees, and simple cashmere sweaters. Their philosophy is all about "Radical Transparency," so you know exactly what you're paying for.
Where American Rag embraces distressed details and boho prints, Everlane strips things down to their timeless essence. It's the perfect brand for building a classic, vintage-inspired capsule wardrobe with modern sensibilities. Shop now at everlane.com.
ASOS is a massive online marketplace that offers an endless variety of styles, and its in-house brand, ASOS Design, is a goldmine for vintage-inspired finds. They tap into every retro trend imaginable - from Y2K baggy jeans and ‘80s power shoulders to ‘70s floral prints. Best of all, most pieces are priced under $50.
ASOS Design is the perfect playground for experimenting with specific vintage looks without breaking the bank. It offers a much wider and trendier variety than you’ll find in most stores, giving you the freedom to test out different eras and styles. Shop now at asos.com.
A sub-brand within Urban Outfitters, Urban Renewal deserves its own spot for its unique focus on sustainability and authentic vintage. The collection features two types of clothing: "Remade" pieces crafted from deadstock fabric, and "One-of-a-Kind" true vintage items sourced from around the world. Here you can discover genuine vintage Levi's, reworked flannel shirts, and unique retro jackets.
It's one of the best and most accessible places for someone who loves American Rag's look to start exploring genuine vintage fashion, all curated with UO’s trademark cool factor. Shop now at urbanoutfitters.com/urban-renewal.
Specializing in denim with a rebellious, rock-and-roll edge, Buffalo David Bitton offers jeans with great fits, edgy details, and high-quality washes. Their overall style feels like a grittier take on American Rag's vintage look, with distressed details and a focus on flattering, contemporary silhouettes.
Alongside their famous denim, they offer a range of casual tops, jackets, and sweaters that carry a youthful, vintage-inspired vibe. With prices typically around $40-$100, it's a solid alternative for quality essentials with a cool, modern twist. Shop now at buffalojeans.com.
Available at Kohl’s, Apt. 9 is a super accessible and affordable brand that often incorporates vintage-inspired elements into its collections. You can find essential cozy sweaters, casual tops with retro prints, and easy-to-wear jeans with high-waisted cuts. The style is classic, timeless, and not overtly trendy.
If you love the ease of American Rag and want practical, everyday pieces that have a subtle nod to the past, Apt. 9 is a fantastic budget-friendly choice, with prices typically under $50. Shop now at kohls.com.
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