If you're obsessed with Western-inspired style but want to branch out, you probably already have American Fetcher on your radar. The brand is a favorite for its effortless blend of rugged Americana and modern-chic vibes, offering everything from high-quality leather boots to classic Western shirts that work just as well in the city as they do out on the ranch.
But part of the fun of personal style is a little exploration. For those who love American Fetcher’s authentic, contemporary Western feel and want more to discover, we’ve rounded up 16 similar brands that perfectly nail cowboy-cool aesthetics.
Rough & Tumble is for the Western purist who appreciates true artisanship. The brand offers a wide range of boots, shirts, and accessories, all with a handcrafted quality and vintage-inspired feel. Think distressed leather and traditional embroidered accents that scream authentic cowboy.
Compared to American Fetcher, Rough & Tumble doubles down on unique, artisanal detailing, giving their pieces a more handcrafted, one-of-a-kind vibe. If you love a good story behind your boots, this brand is a fantastic discovery.
Shop now at roughandtumble.com
For those looking to invest in Western luxury, Lucchese is a legendary name. This high-end boot brand is famous for its impeccable craftsmanship, premium leathers, and sophisticated, intricate embroidery. With prices often starting at $600 and going up, these boots are definitely a splurge piece.
While American Fetcher brings a more accessible, rugged-casual feel to the Western look, Lucchese offers a pristine, timeless elegance. They are the perfect "special occasion" Western boot for when you want to feel polished and powerful.
Shop now at lucchese.com
Old Gringo makes handcrafted Western boots that are pure works of art. Known for bold designs, artistic embroidery, and boho-chic details, their boots land in the $200-$500 price range. They nail a vintage feel while still feeling fresh and fashion-forward.
Like American Fetcher, Old Gringo celebrates Western heritage but injects a bit more personality and flair. It's the ideal choice for anyone looking to make a statement with their footwear.
Shop now at oldgringoboots.com
If you like your Western style with a side of rock-and-roll, meet Corral. This brand specializes in boots and accessories that are edgy and bold, featuring things like studded details, metallic accents, and eye-catching embroidery. Their stuff is typically priced between $200 and $400.
While American Fetcher sticks to a more classic Western look, Corral is for those who aren't afraid to stand out. It’s Western fashion seen through a rebellion-tinted lens, and we’re here for it.
Shop now at corralboots.com
Stetson is a true American icon, often synonymous with the quintessential cowboy hat. But they do so much more, offering a full range of Western shirts, belts, and boots too. Their products are built on a foundation of heritage and durability.
While sharing a love for classic Western style, Stetson leans more into tradition, making them a go-to for timeless, foundational pieces that will stay in your wardrobe forever. It’s the brand you go to for unmatched authenticity.
Shop now at stetson.com
Durango is all about comfort, durability, and rugged style. Their Western-inspired boots are designed for everyday wear, with practical features and distressed finishes that give them a ready-to-wear feel right out of the box. Most boots are priced accessibly, between $80 and $180.
If you're after a dependable, no-fuss boot with a great Western look for daily wear, Durango delivers. They offer that laid-back, rugged feel similar to American Fetcher but with a strong emphasis on all-day comfort.
Shop now at durangofootwear.com
Double D Ranch is more than just a brand, it’s a whole Western lifestyle. They offer apparel, jewelry, and fabulous boots with a distinct boho-chic and vintage vibe. Their pieces are rich with details like fringe, bold embroidery, and antique finishes, priced from around $150 to $300.
This brand is perfect for someone who loves the romance and storytelling of the West. It takes the core Western aesthetic and elevates it with fashionable, layered styling that feels both nostalgic and totally current.
Shop now at doubledranch.com
While not a traditional Western brand, Veronica Beard expertly weaves Western details into its contemporary, polished collections. You’ll find chic blouses with subtle embroidery, jackets with a touch of fringe, and silhouettes that nod to ranch-hand style. Prices are definitely contemporary too, ranging from $300 to $800.
This is the brand for you if you're looking to incorporate Western flair into a sophisticated, urban wardrobe. It’s a less literal interpretation - Western style made for the modern woman on the go.
Shop now at veronicabeard.com
Laredo makes classic Western style accessible to everyone. The brand offers a great lineup of affordable boots and accessories, with most pieces priced well under $150. Their designs are traditional, with classic shapes and simple stitching that never go out of style.
For someone just starting their Western wear collection or looking for a reliable, budget-friendly pair of boots, Laredo is a fantastic starting point. It offers authentic style without the hefty price tag.
Shop now at laredowesternwear.com
Frye is a beloved American heritage brand known for its incredibly durable and timeless leather boots. While not exclusively Western, many of Frye's most popular styles feature pointed toes and signature Frye harness rings that give an undeniable rugged, cowboy spirit.
If you love American Fetcher for its commitment to quality leather goods, you'll feel right at home with Frye. Their boots are an investment piece, typically starting around $250, but they're built to last a lifetime.
Shop now at frye.com
Ariat flawlessly bridges the gap between functional performance gear and fashionable Western wear. Known for its innovative comfort technology, Ariat’s boots, apparel, and accessories are designed for real-life equestrian needs but styled for everyday wear.
If you need your Western gear to be as tough and comfortable as it is stylish, Ariat is your perfect match. They offer a more performance-focused alternative to American Fetcher but still deliver great, authentic style in the $100-$300 range.
Shop now at ariat.com
Miss Me brings a touch of glam to Western-inspired fashion. The brand is famous for its embellished jeans with signature pocket designs but also offers Western shirts, jackets, and accessories with a little extra sparkle. Most pieces fall in the $80-$200 range.
For the Western lover who enjoys a bit of glitz, Miss Me is the perfect fit. It’s a more youthful and flashy take on the trend, great for making a fun, confident statement.
Shop now at missme.com
Roper delivers tried-and-true Western essentials. The brand has a massive selection of boots, shirts, and accessories focusing on authentic, traditional craftsmanship. You can count on Roper for classic cowboy styles that feel solid and dependable, with prices hovering between $100-$250.
Similar to American Fetcher, Roper values authenticity, making it a reliable source for those who want gear that looks and feels like the real deal without any unnecessary frills.
Shop now at roperwesternwear.com
Available at retailers like Tractor Supply, Shyanne is your go-to for incredibly affordable, practical Western wear. With most items like boots, hats, and apparel priced under $100, their styles are straightforward and rugged - no fuss, just classic goodness.
Shyanne is an amazing pick for casual Western fans on a budget or someone building their collection. It makes it easy to embrace the trend with practical pieces that don't break the bank.
Shop now at tractorsupply.com
Another hugely popular brand found at Western retailers, Cody James hooks you up with rugged and affordable boots, hats, and belts. Most products ring in under $150, offering a great value for classic, straightforward designs.
Cody James is a perfect match for anyone who prioritizes a classic, no-nonsense look. It's an accessible way to get that authentic American Fetcher feel with an even more budget-friendly approach.
Shop now at bootbarn.com/cody-james-/
L.M. Western is a boutique footwear brand for those who see Western boots as true collectibles. They create handmade, artisanal boots featuring incredibly unique embroidery and gorgeous vintage finishes. Since they're handcrafted, they come with a higher price tag of around $300-$700.
If you're looking for a special-occasion boot that feels totally unique and luxurious, this is your brand. It’s what you might graduate to after falling in love with the classic styles from a brand like American Fetcher.
Shop now at lmwestern.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
