Australian fashion label Aje has perfected the art of laid-back luxury. Known for its signature puffy sleeves, raw-edged details, and flowing silhouettes, the brand strikes an incredible balance between coastal cool and urban sophistication. It's the kind of clothing that feels special enough for an event but effortless enough for a weekend brunch.
If you're as obsessed with Aje's effortlessly chic vibe as we are, you're in luck. We've rounded up 18 similar brands that capture that same spirit of modern, feminine style. From sustainable standouts to romantic, vintage-inspired labels, here are the brands to add to your wardrobe right now.
Reformation brings a cool-girl, sustainable edge to effortless style. Much like Aje, it's a go-to for incredible dresses, but with a more minimalist and modern L.A. twist. If Aje is your go-to for a statement top, Reformation is where you find the perfect slip dress or vintage-inspired denim to go with it. Both share a commitment to quality and dressing for the modern woman, but Ref leans a little more trend-forward while keeping things eco-conscious.
Shop now at www.thereformation.com
Known for its chic, sculptural handbags and bold, ready-to-wear pieces, Staud delivers a high-fashion feel with a sense of fun. While Aje’s designs are often rooted in soft, bohemian details, Staud offers a sharper, more structured take on statement dressing. Both brands create standout pieces that feel unique and elevate your daily wardrobe, but Staud is the choice for when you want a look that's a bit more edgy and avant-garde.
Shop now at staud.com
Straight out of Copenhagen, Ganni has mastered the art of playful, effortless style. Famous for their vibrant prints, easy-wearing dresses, and cool-girl knits, Ganni offers a Scandinavian take on the modern wardrobe. Like Aje, its pieces are versatile and unique, blending a relaxed feel with fashion-forward details. Ganni just turns up the volume with bolder colors and eclectic patterns, perfect for anyone who loves Aje but wants to experiment more with print.
Shop now at ganni.com
Budapest-based Nanushka delivers understated elegance with a focus on sustainable materials, including its signature vegan leather. The brand's aesthetic is sleek and earthy, built on a palette of neutral tones and relaxed yet refined tailoring. If you love Aje for its sophisticated craftsmanship, you'll appreciate Nanushka's minimalist, modern luxury. It's a quieter take on chic but shares the same commitment to purposeful, beautiful design.
Shop now at nanushka.com
Faithfull the Brand is your ultimate source for vacation-ready style. Its collections are filled with breezy dresses, linen separates, and vintage-inspired prints that scream "out of office." It shares Aje's relaxed, luxe vibe but leans more heavily into a beachy, resort-wear aesthetic at a slightly more accessible price point. If you live for Aje's summer collections, Faithfull will be your year-round escape.
Shop now at faithfullthebrand.com
California-based Doen captures a dreamy, nostalgic romance with its collections. Think vintage florals, delicate ruffles, and whimsical silhouettes that feel both timeless and effortless. Doen shares Aje's feminine, bohemian spirit but takes it in a softer, more ethereal direction. It's the perfect choice for when you want to embrace a romantic, wearable piece that feels deeply personal and special.
Shop now at doen.com
Stella Nova offers contemporary, confident designs known for their clean lines, high-quality fabrics, and playful details. Where Aje gravitates toward texture and raw hems, Stella Nova presents a slightly more polished and pared-back version of effortless chic. You'll find versatile dresses, statement blouses, and tailored separates that share Aje’s focus on understated elegance and premium craftsmanship but with a cleaner, more minimalistic finish.
Shop now at stellanova.com
Paloma Wool is less of a brand and more of an art project, blending fashion, photography, and sustainability into one creative vision. Based in Barcelona, the label is known for its unique prints, quality knitwear, and experimental silhouettes. Like Aje, its pieces are distinctive and made for a woman who appreciates wearable art. However, Paloma Wool moves a step beyond bohemian into a more avant-garde and artistic territory.
Shop now at palomawool.com
While an accessory brand at its core, By Far is the perfect companion to an Aje-inspired wardrobe. Their focus on vintage-inspired, minimalist shoes and bags nails the laid-back luxe aesthetic. The clean lines and nostalgic details of their designs add a subtle statement and an effortless polish to any outfit. Think of By Far as the answer to "What shoes should I wear with my Aje dress?"
Shop now at byfar.com
Reese Cooper blends high fashion with a distinct outdoor, utilitarian influence. The result is a collection of relaxed yet sophisticated everyday wear, from perfectly oversized shirts to elevated cargo pants. Sharing Aje's ethos of effortless cool, Reese Cooper offers a different flavor: it's more streetwear-inspired and functional, for the woman whose style is a bit more rugged and laid-back but no less considered.
Shop now at reesecooper.com
Christy Dawn creates beautiful, vintage-inspired dresses and separates with a strong commitment to sustainability. Their pieces often feature flowing silhouettes, delicate patterns, and are made from deadstock fabrics. The aesthetic aligns perfectly with Aje's free-spirited, boho-luxe vibe, with both brands emphasizing a timeless feel. If you're drawn to Aje for its effortless femininity and ethical mindset, Christy Dawn is a must-try.
Shop now at christydawn.com
London-based Rixo is all about vibrant, hand-painted prints and flattering, vintage-inspired silhouettes. This brand is for anyone who loves to have fun with fashion. While Aje often plays with texture and neutral palettes, Rixo brings the party with eye-catching colors and bold patterns. Both design clothes that make a statement, but Rixo offers a more playful, retro-leaning charm that complements Aje's modern bohemia.
Shop now at rixo.co.uk
Loup Charmant specializes in airy, romantic pieces crafted from the softest organic fabrics like cotton and linen. Their style is minimalist and deeply rooted in comfort and subtle elegance. For those who adore Aje's effortless aesthetic but crave a quieter, more pared-back look, Loup Charmant is the perfect match. It champions sophisticated simplicity, promising pieces so comfortable you'll feel beautiful just lounging at home.
Shop now at loupcharmant.com
Amour Vert's mission is right in its name ("green love" in French), offering chic, classic wardrobe staples made with a fierce commitment to sustainability. You'll find perfectly draped silk blouses, elegant dresses, and tailored separates designed for timeless style. Both Amour Vert and Aje prioritize eco-conscious production, but Amour Vert leans more into sophisticated, minimalist essentials perfect for building a foundational wardrobe.
Shop now at amourvert.com
By Malene Birger offers a sophisticated and artistic take on modern luxury. The collections are defined by strong, sleek silhouettes and high-quality, deluxe fabrics. While Aje has a softer, more bohemian energy, By Malene Birger’s aesthetic is more refined, minimalist, and powerful. It’s the brand for the woman who loves Aje's quality craftsmanship but seeks a more polished, Scandinavian-inspired look for her wardrobe.
Shop now at bymalene.com
For effortless Parisian chic, look no further than Sezane. This beloved French brand offers feminine blouses, timeless knitwear, perfect-fit dresses, and gorgeous accessories. It shares a common thread with Aje in creating high-quality, versatile pieces with just the right amount of romantic detail. If Aje embodies Australian coastal cool, Sezane captures the spirit of a stroll through Le Marais with effortless sophistication.
Shop now at sezane.com
Inspired by the Mediterranean, Gul Hurgel is renowned for its breezy linen dresses adorned with charming, romantic details like intricate embroidery and off-the-shoulder necklines. Her designs capture an elegant resort-wear feel that’s incredibly chic. Like Aje, the brand excels at creating sophisticated pieces that are perfect for sunny days and warm nights, offering a slightly more tailored, yet equally effortless vision of feminine dressing.
Shop now at gulhurgel.com
Fusing minimalistic Scandinavian design with a distinctive graphic print inspired by the Keffiyeh scarf, Cecilie Copenhagen has a unique and instantly recognizable aesthetic. The brand offers relaxed, easy-to-wear pieces, from voluminous dresses to effortless separates, that are both chic and comfortable. It's an excellent alternative for those who appreciate Aje's commitment to standout details within a relaxed, polished style.
Shop now at ceciliecopenhagen.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
