Chances are, you've got a favorite pair of jeans or a super-soft hoodie from Abercrombie & Fitch. The brand is a master of quintessential American casual wear, delivering stylish basics and everyday staples that feel both timeless and totally on-trend.
If you love their laid-back, comfortable-cool aesthetic and quality pieces, you're in luck. There are plenty of other stores that capture a similar vibe. From tried-and-true classics to new sustainable favorites, here are 22 brands like Abercrombie to add to your shopping list.
Often seen as Abercrombie's closest competitor, American Eagle offers a similar youthful, casual vibe with a huge focus on denim. With price points from $20 to $70, it's an accessible spot for high-quality jeans, graphic tees, and cozy everyday staples. Where Abercrombie leans a bit preppy, American Eagle often has a slightly more relaxed, streetwear-influenced edge, while still nailing that effortless American cool look.
Shop now at www.ae.com
If you're looking for clean, simple, and timeless wardrobe staples, Gap is your go-to. Known for its fantastic jeans, classic t-shirts, and simple sweaters, Gap focuses on quality basics that form the foundation of any casual wardrobe. While both brands are rooted in American style, Gap offers a more minimalist and universally classic feel at a slightly more affordable price point, generally between $20 and $80.
Shop now at www.gap.com
Available exclusively at Kohl's, American Living captures that traditional, preppy-casual look at an extremely accessible price, with most items falling under $50. You can expect to find versatile pieces like polos, chinos, and relaxed tops that feel very aligned with Abercrombie's classic Americana aesthetic. It’s perfect for getting that polished yet laid-back style without the higher price tag.
Shop now at www.kohls.com
J.Crew takes the American prep style and elevates it with a more polished, refined finish. Known for high-quality fabrics, classic chinos, and perfectly tailored button-downs, J.Crew's pieces are great for building a smart-casual wardrobe. It exists in a slightly higher price range ($40-$150), making it a great alternative when you love Abercrombie's vibe but need something a little more dressed up.
Shop now at www.jcrew.com
No one does denim like Levi’s. This iconic brand is the heart of authentic American style, specializing in jeans, trucker jackets, and other casual essentials. If denim is your favorite part of Abercrombie's collection, Levi's offers an even wider range of durable, timeless fits, from skinny to relaxed. Their price point of $40 to $100 for core items makes them a perfect switch for investment denim pieces.
Shop now at www.levi.com
For trend-conscious shoppers on a budget, H&M is an amazing resource for casual basics. With t-shirts, joggers, and dresses typically landing between $10 and $50, it allows you to experiment with current styles without a huge commitment. While Abercrombie focuses on timeless quality, H&M provides a faster, more fashion-forward approach to casual wear that’s perfect for supplementing your wardrobe.
Shop now at www.hm.com
Banana Republic strikes a balance between casual and sophisticated. Think of it as Abercrombie's more mature, worldly older sibling. The brand offers modern, polished basics like high-quality chinos, relaxed blouses, and beautifully crafted sweaters, generally from $30 to $100. It’s ideal for anyone who wants an elevated take on casual staples that work for both the weekend and the office.
Shop now at www.bananarepublic.com
Uniqlo is the undisputed champion of simple, functional, high-quality basics. Famous for its innovative fabrics like AIRism and HEATTECH, the brand delivers minimalist essentials that are built for comfort and practicality. With most pieces priced between $15 and $50, it's a fantastic spot for building a layered, utilitarian casual wardrobe. It's a less preppy, more minimalist take on Abercrombie's everyday style.
Shop now at www.uniqlo.com
Known for its fun, budget-friendly approach, Old Navy delivers casual American style for the whole family. With most items between $10 and $40, you can stock up on denim, tees, and cozy hoodies without hesitation. Old Navy shares Abercrombie's laid-back appeal but injects a bit more playfulness and bright color into its collections, making it a great affordable choice.
Shop now at www.oldnavy.com
Celebrated for its vintage-inspired denim and effortless style, Madewell offers a thoughtful, slightly boho take on American casual wear. Their focus is on quality pieces - like their beloved jeans and leather totes - that feel both timeless and cool. While in a similar price range as Abercrombie ($40-$150), Madewell’s aesthetic feels more polished and artistic, perfect for those who prioritize great-fitting denim.
Shop now at www.madewell.com
Zara blends casual American sensibilities with runway-inspired trends. You’ll find all the basics like denim and tees, but with a more modern, edgy, and fashion-forward twist. Prices typically sit between $20-$70. If you love Abercrombie's core items but wish they adopted trends a little faster, Zara is the perfect place to find stylish pieces that feel current and cool.
Shop now at www.zara.com
American Apparel is known for its high-quality, made-in-USA basics and minimalist aesthetic. The vibe is clean and simple with a slightly retro touch, focusing on fitted tees, hoodies, and leggings that work as foundational layers. Priced from $15-$50, it captures that casual American spirit like Abercrombie but with a much more stripped-back, downtown look.
Shop now at www.americanapparel.com
Express serves up trendy, casual staples with a sleek and modern feel. Their collection often features denim, contemporary tops, and knitwear that can easily go from a casual day out to a dressier evening event. Their prices sit in the $30-$80 range. Think of Express as Abercrombie’s going-out cousin - still focused on stylish basics but with a flair for more polished, fashion-forward silhouettes.
Shop now at www.express.com
Rooted in rugged outdoor Americana, L.L.Bean excels at functional, durable casual wear. Famous for its flannels, fleeces, and iconic Bean Boots, this brand is perfect for anyone whose casual style leans toward the practical and outdoorsy. While less trend-driven than Abercrombie, L.L.Bean offers timeless pieces built to last, making it a great choice for functional style.
Shop now at www.llbean.com
Polo Ralph Lauren is the epitome of classic, preppy American luxury. Sharing Abercrombie's preppy DNA, Ralph Lauren elevates it with heritage status and premium materials. Their polo shirts, chinos, and casual button-downs are timeless icons. The price point is significantly higher ($50-$200+), but it's an excellent choice for investing in a more refined and upscale version of the same aesthetic.
Shop now at www.ralphlauren.com
Target's in-house menswear line, Goodfellow & Co., is a goldmine for affordable, stylish basics. With most pieces priced under $30, it’s an unbeatable option for stocking up on simple tees, functional button-downs, and comfortable chinos. It mirrors Abercrombie's straightforward, casual style but makes it accessible for anyone on a strict budget.
Shop now at www.target.com
Superdry offers a unique fusion of vintage Americana, Japanese graphics, and British street style. Known for its hoodies, jackets, and uniquely branded tees, the look is cool, edgy, and youthful. Sitting in the $40-$100 price range, it shares a casual DNA with Abercrombie but gives it a more vibrant, graphic-heavy, and globally-inspired spin.
Shop now at www.superdry.com
For a truly premium take on American essentials, look no further than Buck Mason. This brand focuses on high-quality, American-made staples like tees, jeans, and leather jackets with an eye for detail and durability. Its aesthetic is rugged yet refined. With prices in the $80-$200+ range, it's an investment, but a great Abercrombie alternative for those who want elevated basics that will last a lifetime.
Shop now at www.buckmason.com
Frank And Oak delivers clean, modern basics with a strong commitment to sustainability. Their versatile pieces, ranging from $50 to $150, are designed to create a hard-working everyday wardrobe. They share Abercrombie's love for stylish, wearable essentials but stand out with their eco-conscious materials and minimalist designs - perfect for the mindful shopper.
Shop now at www.frankandoak.com
As Abercrombie's sister brand, Hollister serves up a similar casual aesthetic but with a distinct Southern California, surf-inspired twist. Expect lots of graphic tees, laid-back hoodies, and trendy denim aimed at a slightly younger audience. Priced affordably from $20 to $70, it’s the go-to for anyone who wants a beachy, youthful, and fun take on the A&F look.
Shop now at www.hollisterco.com
Everlane is all about minimalist design, radical transparency, and sustainability. The brand produces high-quality, timeless essentials - think perfect cashmere sweaters, modern denim, and tailored tees - with a focus on ethical production. While Abercrombie is classic preppy, Everlane’s interpretation of American casual is more modern, understated, and built for a conscious consumer's wardrobe.
Shop now at www.everlane.com
A heritage brand based in Seattle, Filson is renowned for its ultra-durable, workwear-inspired outdoor gear. With a much higher price point ($100-$300+), Filson offers investment pieces like rugged tin cloth jackets and heirloom-quality bags. While more rugged and functional than Abercrombie, both brands tap into a deep sense of classic American style rooted in outdoor tradition.
Shop now at www.filson.com
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