Nobody does casual American style quite like Abercrombie & Fitch. Famed for its perfect-fit denim, cozy sweatshirts, and effortless basics, it’s the ultimate brand for a laid-back, collegiate vibe that just works. Their clothes feel comfortable, classic, and always polished enough for whatever the day brings.
But if you’ve already stocked up on their essentials or are just looking to broaden your wardrobe horizons, you’re in the right place. Here are 22 amazing brands that capture that same comfortable and classic American aesthetic.
If Abercrombie has a cool, younger sibling, it’s American Eagle. They are masters of comfortable, lived-in denim, graphic tees, and soft hoodies that create a youthful, relaxed look. With most items priced between $20-$60, they're an incredibly affordable option for everyday casual staples.
While both brands excel at casual American style, American Eagle often offers more trendy and athletic-inspired pieces. It’s a great alternative if you love Abercrombie’s comfort but want to explore a wider variety of denim fits and on-trend casual styles.
Shop now at ae.com
H&M is a go-to for affordable, fashion-forward basics that easily slide into a casual American wardrobe. From jeans and t-shirts to hoodies and casual dresses, their pieces typically run from $10 to $50. H&M’s style is modern, versatile, and slightly minimalist, making it simple to build a relaxed yet stylish closet.
Unlike Abercrombie’s more classic, preppy vibe, H&M is constantly changing its inventory to reflect the latest trends. It's the perfect place to refresh your closet with contemporary casual staples without breaking the bank.
Shop now at hm.com
A true classic, Gap is famous for its timeless casualwear like comfortable jeans, chinos, and iconic logo sweatshirts. Priced between $30-$70, it offers a slightly more grown-up yet accessible take on American style. Gap's aesthetic is relaxed and versatile, much like Abercrombie, but feels a bit more polished and suits a broader age range.
Known for high-quality denim and effortless basics, Gap is perfect for anyone seeking dependable and classic pieces for work or the weekend.
Shop now at gap.com
J.Crew Factory delivers that beloved preppy American style with a more budget-friendly price tag, typically ranging from $20-$70. You'll find relaxed chinos, striped tees, cozy sweaters, and other wardrobe staples that feel classic and put-together.
Like Abercrombie, J.Crew Factory focuses on timeless pieces, but it leans more toward polished and preppy looks rather than sporty or athleisure vibes. It's the ideal brand for adding a slightly refined touch to your casual outfits.
Shop now at factory.jcrew.com
Uniqlo is the master of simple, innovative, and highly functional essentials. For $10-$50, you can find high-quality basics like tees, joggers, and lightweight down jackets in a spectrum of colors. Their clean, minimalist designs are perfect for layering and complement a casual American aesthetic extremely well.
The key differentiator is Uniqlo's focus on technical fabrics and minimalist Japanese design. If you appreciate understated, excellent-quality basics that last, Uniqlo is an essential stop.
Shop now at uniqlo.com
Madewell has mastered the art of effortless style with its world-class denim, cozy knits, and vintage-inspired leather goods. With prices around $40-$150, it feels a bit more elevated and appeals to those who value quality and timeless design.
While Abercrombie leans into a youthful, preppy look, Madewell offers a more refined, laid-back-cool vibe. It’s perfect for achieving that casual American style with a touch of modern sophistication, especially if you’re looking for your next favorite pair of jeans.
Shop now at madewell.com
Old Navy is a budget-friendly destination for casual basics, activewear, and fun seasonal pieces. With most items priced between $10-$40, it's incredibly accessible for shoppers of all ages. The brand's style is playful, practical, and often colorful, echoing Abercrombie's focus on easygoing American fashion.
Think of Old Navy as the fun, spirited destination for casual essentials. It's unbeatable for grabbing on-trend basics and family-matching outfits without having to think twice about the price.
Shop now at oldnavy.gap.com
Known for its clean, simple basics, American Apparel is perfect for building a minimalist and laid-back wardrobe. With items typically in the $20-$60 range, they offer soft bodysuits, tees, and hoodies in a wide array of solid colors. The vibe is a bit more understated and downtown-cool compared to Abercrombie's preppy look, but both brands share a commitment to comfortable, versatile everyday wear.
Shop now at americanapparel.com
Zara offers a trendy, fast-fashion take on casual style, perfectly translating runway looks into wearable everyday pieces. Their prices range from $20-$80, making it easy to experiment with new trends. While Abercrombie is classic and preppy, Zara is more fashion-forward and edgy.
If you love comfortable basics but want to inject a modern, European-chic vibe into your look, Zara is a great place to find stylish denim, contemporary knitwear, and structured outerwear.
Shop now at zara.com
When it comes to authentic American style, it doesn’t get more iconic than Levi’s. While Abercrombie offers a full range of casual apparel, Levi’s is the undisputed master of denim. Their jeans, jackets, and shorts are built to last and have a timeless appeal that defines casual cool.
Priced around $40-$100, Levi's is the go-to for anyone who prioritizes fit, quality, and heritage in their denim. It's the perfect complement to the softer basics you'd find at Abercrombie.
Shop now at levi.com
Urban Outfitters blends casual basics with trendy, vintage-inspired, and streetwear-influenced styles. With prices generally between $20-$80, they cater to a young crowd that loves an eclectic and expressive look. Like Abercrombie, they offer relaxed, stylish basics but with a much more fashion-forward and often bohemian edge, making it a great destination for discovering unique pieces.
Shop now at urbanoutfitters.com
For a more outdoorsy, rugged take on American casualwear, L.L.Bean is a classic choice. Known for durable flannel shirts, cozy fleeces, and their iconic Bean Boots, their style emphasizes comfort and functionality. Pieces range from $20 to $80, offering quality that lasts. While Abercrombie is more fashion-focused, L.L.Bean excels at practical, timeless items perfect for a weekend trip to a cabin or just staying warm and comfortable.
Shop now at llbean.com
Target's in-house menswear brand, Goodfellow & Co., delivers stylish and affordable casualwear with prices from just $10-$40. The aesthetic is clean, modern, and incredibly versatile, making it easy to build a functional wardrobe on a budget. Their chinos, button-downs, and sweaters offer a similar easygoing vibe to Abercrombie but at a fraction of the cost, making them perfect for reliable, stylish basics.
Shop now at target.com
Express serves up trendy casual looks with a slightly more polished and going-out edge. They offer sleek jeans, fitted tops, and casual blazers priced between $30-$70. While Abercrombie is perfect for laid-back weekends, Express shines when you need casual pieces that feel a bit more sophisticated or dressed-up for a happy hour or date night. The fits are often more tailored, giving your casual style a sharp, modern update.
Shop now at express.com
As part of the same family as Zara, Bershka targets a younger audience with energetic, street-inspired casualwear. With prices in the $20-$70 range, you’ll find bold graphics, trendy silhouettes, and modern denim. Bershka shares Abercrombie's youthful appeal but stands out with a more cutting-edge and international vibe, making it perfect for anyone who wants their casual style to feel bold and of-the-moment.
Shop now at bershka.com
Despite the name, American Vintage is a French brand focused on beautiful, high-quality basics with a soft, lived-in feel. Priced around $50-$150, their pieces like tees, sweaters, and cardigans are incredibly comfortable staples designed for layering. While Abercrombie has a distinctly American aesthetic, an American Vintage piece adds a touch of minimalist, European chic to your casual wardrobe. It's a more luxurious take on everyday essentials.
Shop now at americanvintage-store.com
Patagonia is famous for its functional, eco-conscious outdoor gear that has become a staple of casual style. From their iconic fleeces to their puffy jackets and logo tees, their pieces blend performance with a relaxed vibe. With prices typically ranging from $50–$200, Patagonia is an investment in durability and sustainability. It's the perfect choice for anyone who values outdoor performance and environmentally friendly practices in their weekend wear.
Shop now at patagonia.com
Forever 21 is a go-to for super-trendy and highly affordable casual pieces that let you experiment with today's hottest styles. Prices from $10-$40 make it easy to grab something new for the weekend. While it shares Abercrombie's focus on youthful, casual American style, Forever 21 is pure fast fashion - vibrant, playful, and always changing to keep up with the latest viral trends.
Shop now at forever21.com
Nautica is all about classic American sportswear with a crisp, nautical twist. Think polo shirts, casual chinos, and lightweight jackets priced from $30-$80. The style is preppy, clean, and has a wholesome feel similar to Abercrombie's core aesthetic. However, Nautica leans more heavily into coastal-inspired style, making it ideal for those who love a relaxed but sharp look.
Shop now at nautica.com
For a sustainable and effortlessly chic take on casual style, Reformation is a standout. They offer beautifully fitting jeans, relaxed tops, and feminine dresses made from eco-friendly materials. While pricier at $50-$150, their modern silhouettes and commitment to sustainability appeal to conscious shoppers who want style that's both polished and good for the planet.
Shop now at thereformation.com
PacSun captures the essence of laid-back, youthful California style. They specialize in graphic tees, relaxed denim, and comfortable fleece that feel perfect for a beach bonfire or a day on campus. Priced around $20-$60, PacSun has a similar weekend vibe to Abercrombie but with a stronger focus on West Coast trends and skate-and-surf culture.
Shop now at pacsun.com
We mentioned them once, but they are so fundamental to American casual style they deserve a second look. Levi's isn't just a part of the wardrobe, it's often the entire foundation. Where Abercrombie provides the complete preppy outfit, Levi's provides the timeless anchor piece that everything else is built around.
Their 501 jeans and trucker jackets are the authentic, rugged originals that define effortless cool. If Abercrombie is the polished weekend uniform, Levi's is the everyday classic that never, ever goes out of style.
Shop now at levi.com
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