13 Brands Like Aachho for Vibrant Indian Ethnic Wear
Wedding season lands, the group chat fills with outfit photos, and your one good suit set has already done three functions. That's the trouble with falling for a single label. Aachho nails the bright, print-heavy Jaipur look, and once you've bought two pieces you've more or less bought the collection. These 13 Indian ethnic brands cover the same ground at every price point, from ₹999 workwear kurtas to lehengas that cost as much as the venue.
Quick comparison: the closest matches on print and colour are Biba, Rangriti and Libas. For fusion pieces that work with jeans, go to Global Desi and W for Woman. Craft-led buying means Anokhi, Okhai, Fabindia and Suta. Occasion wear belongs to Ritu Kumar, House of Masaba, Manyavar and Bohame.
| Brand | Price | Best for |
|---|---|---|
| Biba | Mid-range | Everyday suit sets in six currencies |
| Fabindia | Mid-range | Cotton basics plus homeware in one order |
| Global Desi | $16 to $47 | Indo-western fusion you can wear with jeans |
| W for Woman | ₹2,625 to ₹22,999 | Structured kurta sets for the office |
| Anokhi | Mid-range | Jaipur hand-block prints, bought in person |
| Ritu Kumar | Premium | Heirloom-grade occasion wear |
| Manyavar | Mid-range | Coordinated outfits for a whole wedding party |
| Rangriti | From ₹999 | Stocking up on prints without overthinking it |
| House of Masaba | ₹18,700 to ₹400,000 | Prints designed to be photographed |
| Bohame | From ₹9,500 | Sharp handcrafted separates for men and women |
| Libas | Suits under ₹1,199 | Plus sizes up to 6XL |
| Suta | ₹499 to ₹12,000 | Sarees and blouses sized XXS to 3XL |
| Okhai | ₹2,340 to ₹7,500 | Hand embroidery from named artisan collectives |
Biba
Biba is the closest like-for-like swap for Aachho on the high street, selling suit sets, kurtas, sarees, lehengas and co-ords for women and girls. The catalogue splits the way Aachho's does, by silhouette and not by occasion, so you can go straight to straight-cut, Anarkali, flared, A-line, asymmetric or fusion and skip the scrolling.
One practical difference matters if you're shopping from outside India. Biba prices in six currencies (GBP, USD, AUD, SGD, AED and INR) and runs a dedicated UK storefront at biba.in/uk, so you see the landed price without doing conversion maths at checkout. Biba also carries unstitched dress materials, which Aachho doesn't, if you want a tailor to cut to your own measurements.
Best for: Everyday ethnic staples with straightforward international shipping.
Our full round-up of brands like Biba goes deeper on the high-street tier.
Fabindia
Fabindia sells women's clothing, jewellery, footwear, bags and accessories, and it's the one brand here where bedsheets and tableware can go in the same basket through its Home and Living section. The palette runs quieter than Aachho's, with more undyed cotton and fewer high-contrast prints.
That restraint is the reason to shop it. A Fabindia cotton kurta is the piece you reach for on a 38-degree afternoon when a heavily worked suit set feels like too much, and the plainer pieces layer under the loud ones you own. Prices sit mid-range, below the designer names further down this list and above the fast-fashion end.
Best for: Breathable cotton separates that calm down a print-heavy wardrobe.
We've compared it against similar sustainable Indian labels if craft credentials are the deciding factor.
Global Desi
Global Desi is the cheapest way to get Aachho's colour without Aachho's price, with printed cotton t-shirts at $16, flowy pants at $19 and panelled shararas at $31. Embroidered tunics run $31, a criss-cross embroidered mini dress is $43, and an embroidered co-ord set tops out around $47.
The brand builds around Indo-western fusion more than pure ethnic wear, so the tops and co-ords work with jeans on a Tuesday and with a dupatta on a Saturday. Pre-draped sarees are the standout if you like the look but have lost a few fights with six metres of silk. The shop lives at globaldesi.in, which is worth knowing because the .com address is a parked domain listing.
Best for: Fusion separates under $50 that pull double duty.
More options in the same register sit in our list of brands like Global Desi.
W for Woman
W for Woman makes the most structured kurta sets on this list, which is why it works where Aachho's softer, breezier cuts don't. A white floral cotton straight kurta set costs ₹2,625 and a cream and yellow Chanderi Anarkali set is ₹4,880, both cut clean enough to wear to a meeting.
The range climbs a long way from there. A cream tissue crepe Anarkali is ₹6,999, and the heavier festive pieces reach ₹19,999 for beige embroidered net and ₹22,999 for blue embroidered velvet. Plus-size kurta sets and Anarkalis get their own navigation rather than being folded into the main grid, and bottom wear covers leggings, palazzos, shararas and jeggings separately, so replacing one worn-out churidar doesn't mean rebuying the whole set.
Best for: Tailored ethnic wear that reads as workwear.
Anokhi
Anokhi has been making crafted textiles in Jaipur since 1970 and works out of Anokhi Farm in Jagatpura, which makes it the oldest label here by a wide margin. The brand says its prints, silhouettes and product quality are what set it apart, and its craft-conservation work runs as part of the same operation.
Shopping it takes planning. Anokhi states on its own site that it doesn't sell any Anokhi products online in India, so buying means a store visit or an authorised stockist. That's a real cost in convenience next to Aachho's delivery, and it's also why no reliable price list circulates. Expect mid-range pricing across the clothing.
Best for: Hand-block prints where you want to see the cloth before buying.
If that's a dealbreaker, our list of brands like Anokhi covers labels with the same look that do ship.
Ritu Kumar
Ritu Kumar is where this list moves from wardrobe-building to occasion-buying. The label sells designer dresses, suits, co-ord sets and tops at premium prices, and it's the name Indian shoppers reach for when an outfit has to survive being photographed from every angle.
Against Aachho, the difference is one of register. Aachho gives you a bright suit set for a mehendi lunch. Ritu Kumar gives you the piece the bride's family wears to the reception, and charges accordingly. Buy one piece a decade here and pad the rest of the wardrobe from the cheaper labels above it.
Best for: Occasion wear you'll keep for a decade.
Our list of comparable designers is the place to start if the price is out of reach.
Manyavar
Manyavar solves a problem Aachho doesn't touch, which is dressing the other people in the photograph. It's the only brand here covering men's kurta pajamas, sherwanis, Indo-westerns and Jodhpuri suits alongside a women's line, sold under the Mohey name, that runs to lehengas, bridal lehengas, sarees and stitched suits.
Kids' kurtas and kurta-dhoti sets round it out, and the site is organised by function (wedding, engagement, reception, sangeet, mehendi, haldi, cocktail) rather than by garment type. Accessories go deep too, covering safas, malas, jutis, brooches, pocket squares and shawls. The UK storefront ships free above 70 GBP, and manyavar.com redirects to your regional site, so an old bookmark still works.
Best for: Outfitting a whole wedding party from one basket.
We've lined it up against other celebration-wear labels for anyone shopping a full function.
Rangriti
Rangriti is the volume play, with a standing ₹999 deals section and a catalogue built around kurtas, kurtis, suit sets, co-ords, dresses, bottom wear and dupattas. It carries its own jewellery too, so earrings and a necklace go in the same order as the kurta.
Buy here the way you'd buy basics. Five printed kurtas for a festival week costs what one W for Woman Anarkali does, and the fabric weight reflects that. The silhouette list covers straight, A-line, Anarkali, asymmetric and flared, which is enough spread to test a shape you're unsure about before committing real money to it elsewhere.
Best for: Buying several pieces at once without a painful total.
House of Masaba
House of Masaba treats print as the whole point and prices it as design work. A black Madras Muse saree and a black Desert Muse kaftan both sit at ₹30,000, a red polka tissue saree is ₹48,000, and the Garam Masala lehenga reaches ₹400,000.
The entry point is lower than those numbers suggest. A black Traveller's Palm kurta set comes in at ₹18,700, which puts one piece within reach without a bridal budget. House of Masaba runs womenswear, menswear, bridal, fine jewellery and a ready-to-ship section, and it trades as House of Masaba Lifestyle Private Limited out of Mumbai.
Best for: A print no one else at the party will be wearing.
Readers who want that appetite for bold prints at other price points should see our list of brands like Masaba.
Bohame
Bohame is a New Delhi brand selling handcrafted couture and sustainable ready-to-wear for men and women, working out of a store in the Dhan Mill compound in Chhatarpur. Its menswear is the sharpest thing here, with the Caerulus jacket from ₹13,500, the Gaea shirt from ₹10,500 and Tellus pants from ₹9,500.
The women's side covers lehengas, saris, suits and co-ord sets, and Bohame also cuts sherwanis, kurta sets, tuxedos, bandhgalas and kidswear. Free worldwide shipping starts above $500, which tells you the basket size it expects. Read this one as the tailored, muted counterweight to Aachho's colour rather than a like-for-like swap.
Best for: Handcrafted separates when you want cut over pattern.
Libas
Libas has been in Indian ethnic wear for over 35 years and prices like it wants the whole market, with suits under ₹1,199, sarees under ₹1,499 and Gerua workwear under ₹999. Two Gerua suits together come to ₹1,999.
Size range is the reason to start here and not at Rangriti. Libas runs plus sizes from 3XL to 6XL as a proper category, not a token extension, and the catalogue stretches across salwar suits, Anarkalis, frock suits, kurtis, silk and georgette and chiffon sarees, lehengas, co-ords, palazzos, shararas, loungewear and kidswear. It sells perfume too, which is either a bonus or a curiosity depending on your view.
Best for: Plus-size ethnic wear at the lowest prices on this list.
There's a wider field at this price in our guide to brands like Libas.
Suta
Suta builds its catalogue around sarees and designer blouses, which is the gap in Aachho's range if draping is your default. Individual sarees include Kavyam at ₹4,100 and Safeed Ishq at ₹3,800, a Muthumalli saree with blouse runs ₹9,350, and an Aakari combo of three comes to ₹5,695.
Blouses go from XXS to 3XL, so the fit problem that sends most saree shoppers to a tailor is handled on the site. Prices across the catalogue span ₹499 to ₹12,000. Past the sarees there are lehengas, dresses, kurta sets, shirts, jackets, dupattas and trousers, a men's line of kurtas and gamchas, and a home range of buntings, cushions, quilts and curtains cut from the same cloth.
Best for: Sarees with a blouse that fits straight out of the box.
Okhai
Okhai sells hand-embroidered dresses and kurtas made by named artisan collectives, including Shrujan, Urmul and Porgai, which is a level of sourcing detail almost no one else on this list publishes. Hand-embroidered dresses run ₹3,150 to ₹6,120, kurta sets ₹4,050 to ₹7,500, and individual kurtas ₹2,340 to ₹3,150.
The craft list is the draw. Chikankari, ajrakh, block printing, mirror work, ikat, appliqué, macramé and crochet each get their own entry point, organised by technique and not by season. Womenswear covers dresses, kurta sets, sarees, wraps, jumpsuits, tops and jackets, with menswear, kidswear, accessories and a large home section alongside. If Aachho's prints appeal but you want to know whose hands made them, start here.
Best for: Hand embroidery with the maker named.
Our guide to brands like Okhai covers the rest of the artisan tier.
Matching the Brand to the Occasion
Sort these by what the outfit has to do. For clothes you wear on ordinary weekdays, Rangriti and Libas get you the most pieces per rupee, and Fabindia's cotton is what you reach for in real heat. Global Desi and W for Woman handle the middle ground where one outfit has to work at a desk and at dinner.
Occasion wear splits by budget. Manyavar covers a full wedding party at mid-range prices, House of Masaba and Ritu Kumar are the pieces you keep, and Bohame sits between the two with a quieter, tailored cut. On craft, Okhai names its artisan collectives, Suta fixes saree fit with XXS to 3XL blouses, and Anokhi is worth the store visit its no-online-sales policy requires.
Start with one piece from whichever brand fixes the gap you have, then build outward from it. Our full archive goes deeper on most of these labels.
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Written by
Spencer Lanoue
