If you're a fan of the vibrant, contemporary, and colorful spin Aachho puts on traditional Indian wear, you're in the right place. Their eye-catching kurtas, breezy sarees, and fusion pieces make ethnic fashion feel fresh, fun, and totally modern.
For those times you want to branch out and discover more brands with a similar spirit, we've got you covered. Whether you're after bold prints, artisanal details, or just more ways to celebrate color in your wardrobe, here are 17 other brands worth checking out.
Biba is a household name for a reason. They offer a huge range of kurtas, anarkalis, and suit sets that are perfect for everyday wear. Sharing Aachho's love for color, Biba tends to lean into more classic, timeless designs with traditional motifs. It's a fantastic choice if you're looking for reliable, comfortable, and elegant ethnic staples without breaking the bank, with most pieces falling in the $20 to $80 range.
Shop now at biba.in
For those who love natural fabrics and handcrafted details, Fabindia is a must-shop. They specialize in organic, artisanal ethnic wear with an earthy and rustic feel. While Aachho is more trend-focused, Fabindia champions traditional Indian textiles and craftsmanship in its kurtas, sarees, and dupattas. Prices typically run from $25 to $150, offering a more sustainable, boho-chic take on vibrant ethnic fashion.
Shop now at fabindia.com
Global Desi is youthful, fun, and eclectic. The brand captures a vibrant, bohemian spirit with its playful prints and fusion silhouettes that are great for casual outings and music festivals. Think colorful dresses, printed skirts, and easy-to-wear kurtas priced from just $15 to $60. It’s a great alternative to Aachho when you're in the mood for something a bit more experimental and lighthearted.
Shop now at globaldesi.in
W for Woman offers a slightly more sophisticated and polished take on contemporary ethnic wear. Their collections feature chic kurtas, palazzo sets, and festive dresses with modern cuts and detailed embroidery, usually priced between $25 and $80. While still embracing vibrant palettes, W has a more refined and contemporary vibe compared to Aachho’s bolder, trend-driven aesthetic, making it great for office to evening looks.
Shop now at wforwoman.com
Famous for its beautiful, handcrafted block prints, Anokhi celebrates artisanal craftsmanship. Every piece feels special, from the kurtas to the tunics, all made with eco-friendly textiles and natural dyes. Where Aachho leans into modern trends, Anokhi offers timeless, unique pieces with a story behind each print. With items ranging from $20 to $100, it's perfect for anyone who wants vibrant fashion with an authentic, handcrafted soul.
Shop now at anokhi.com
If you're hunting for a special occasion outfit, Ritu Kumar is an iconic designer brand to explore. Celebrated for intricate embroidery and unbelievably elegant designs, this is high-end ethnic fashion at its best. It’s definitely a splurge, with prices starting around $200, but ideal for weddings and formal events where you want to exude refined elegance. Ritu Kumar offers a more luxurious and classic feel compared to Aachho's playful, modern vibe.
Shop now at ritukumar.com
Manyavar is your go-to destination for all things wedding and celebration. They specialize in opulent sherwanis, stunning lehengas, and rich kurta sets that make a statement. While Aachho is perfect for day-to-day and semi-formal events, Manyavar is all about grand, regal style. Priced between $50 and $300, it's where you go when you need vibrant, show-stopping occasion wear.
Shop now at manyavar.com
Aurelia delivers modern, comfortable ethnic wear with a focus on vibrant prints and a hint of bohemian flair. Their aesthetic is youthful and relaxed, perfect for creating easy, stylish looks for every day. With kurtas, dresses, and skirts typically falling between $25 and $70, it's a great choice if you love Aachho's colors but want something a bit more casual and effortless.
Shop now at aureliaboutique.com
Once you have the outfit, you need the jewels. Bohame offers unique, handcrafted ethnic jewelry that perfectly complements a vibrant wardrobe. Their beautiful, artisan-made pieces range from $15 to $50 and are perfect for adding that extra special touch to your Aachho and other ethnic looks. Think statement earrings and intricate necklaces that will elevate any outfit.
Shop now at bohame.com
If you love Aachho’s energetic prints but are on a tighter budget, check out Rangriti. This brand offers trendy, incredibly affordable ethnic wear, with most kurtas and dresses priced from just $10 to $50. It’s fun, colorful, and lively, making it an excellent stop for scoring festival-ready outfits or daily wear pieces that pack a visual punch without emptying your wallet.
Shop now at rangriti.com
Indya strikes the perfect balance between traditional and modern. The brand excels at high-street fusion wear - think pre-stitched sarees, crop tops with skirts, and chic tunic dresses. Their designs are fashion-forward and versatile, making ethnic dressing fresh and accessible for the modern woman. Prices range from $30 to $150, offering a curated, stylish alternative to Aachho for those who love to mix and match.
Shop now at indya.in
Bringing an urban edge to ethnic fashion, Streets of Bombay is inspired by Indian street style. You'll find bold prints and vibrant colors served with a youthful, slightly rebellious attitude. If you find Aachho a bit polished for your taste, this brand's edgy-meets-ethnic vibe is perfect for festivals and statement-making casual looks, with pieces ranging from $20 to $80.
Shop now at streetsofbombay.com
For finishing touches that exude luxury, Tanishq offers exquisite ethnic gold and diamond jewelry. Their stunning earrings, necklaces, and bangles are the perfect investment pieces to elevate your occasion wear. While Aachho provides the beautiful outfits, Tanishq delivers the heirloom quality accessories to complete the look for life's most special moments, with pieces starting around $50 and going upwards.
Shop now at tanishq.co.in
For the true fashion adventurer, House of Masaba is the ultimate destination. Famed for its quirky, unconventional prints and bold, modern silhouettes, Masaba Gupta’s designs are wearable art. It's a high-fashion, celebrity-loved brand that's more experimental than Aachho, with prices starting around $200. This is the brand you shop when you want an ethnic piece that's daring, unique, and guaranteed to turn heads.
Shop now at houseofmasaba.com
Bohri is a go-to for shoppers who prioritize sustainability alongside style. Specializing in handcrafted ethnic wear, the brand focuses on intricate embroidery and beautiful natural fabrics. Priced between $40 and $150, Bohri’s collections offer an eco-friendly choice for those who want vibrant, artful pieces made with ethical practices in mind - a great alternative if you love Aachho’s aesthetic but crave a conscious backstory.
Shop now at bohri.co
Nayo creates contemporary ethnic clothing that is comfortable, colorful, and easy to love. Known for playful prints on soft, wearable fabrics, the brand mixes traditional motifs with modern cuts. It nails that casual-yet-chic sweet spot, offering versatile pieces ideal for everyday wear that still feel fun and lively. Similar to Aachho in its vibrancy, Nayo’s collection - priced between $25 and $70 - is all about effortless style.
Shop now at nayo.in
Chumbak is all about injecting fun into everyday life, and its clothing is no exception. This lifestyle brand is famous for its quirky, colorful, and unconventional prints on everything from home goods to apparel. Their ethnic-inspired kurtas and accessories, often priced between $15 and $60, add a whimsical, graphic touch to your wardrobe. It’s perfect when you want something even more playful and out-of-the-box than Aachho.
Shop now at chumbak.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
