If you're a fan of minimalist style, you've probably fallen for the understated elegance of A Kind Of Guise. The brand perfectly blends classic tailoring with contemporary cool, creating timeless pieces with clean lines and impeccable fabrics. It’s the go-to for building a sophisticated wardrobe that feels both modern and lasting.
For those who love A Kind Of Guise's refined-yet-accessible vibe, there are plenty of other labels that hit a similar note. Whether you’re looking for a more affordable alternative or a luxury investment, here are 18 brands that nail modern minimalism.
COS (Collection of Style) is a master of contemporary, minimalist fashion that feels both functional and artistic. Known for its architectural silhouettes and high-quality, sustainable fabrics, COS offers wardrobe staples with an avant-garde twist. You'll find everything from perfectly cut trousers to modern knits, usually priced from $50 to $300.
While sharing A Kind Of Guise’s minimalist spirit, COS often plays with more experimental shapes and innovative textures. It’s perfect if you're looking to add a few versatile, design-led pieces to your wardrobe without a huge splurge.
Shop now at cos.com
Everlane has built its reputation on "Radical Transparency," offering ethically-made wardrobe essentials at fair prices. Their collections are filled with modern must-haves like high-quality tees, denim, and versatile outerwear, typically falling between $30 and $200. The brand focuses on timeless designs and sustainable materials, appealing to the conscious consumer.
Like A Kind Of Guise, Everlane champions a minimalist aesthetic, but with a more casual, everyday feel. If you want simple, well-made basics with a clear conscience and an accessible price point, Everlane is a fantastic choice.
Shop now at everlane.com
As part of the H&M family, Arket delivers beautifully designed essentials inspired by Scandinavian minimalism. Their focus is on high-quality, functional pieces made to last, from simple knits and tailored trousers to minimalist accessories. Prices range from about $40 to $250, hitting a sweet spot for quality and accessibility.
Arket has a similar neutral palette and clean-lined aesthetic to A Kind Of Guise but with a distinctly functional, everyday vibe. It’s an ideal destination for stocking up on sustainable basics for a perfectly curated capsule wardrobe.
Shop now at arket.com
Filippa K is the epitome of Swedish minimalism, creating effortlessly chic pieces that stand the test of time. Their collections are all about clean silhouettes, luxurious fabrics, and soft tailoring, with items like crisp shirts and sleek trousers ranging from $150 to $600. The brand prioritizes longevity and style over fleeting trends.
They share A Kind Of Guise’s appreciation for quality craftsmanship but often lean into a more refined, luxurious feel. For elegant, elevated basics you'll wear for years, Filippa K is a clear winner.
Shop now at filippa-k.com
For a taste of luxury minimalism without the mainline price tag, Jil Sander Navy is an excellent choice. This line focuses on the precise tailoring and understated elegance the brand is known for but in more wearable, everyday styles. Expect simple dresses, crisp shirts, and streamlined trousers priced from about $200 to $700.
It's a step up in price from A Kind Of Guise, offering more refined fabrics and meticulous cuts. This is the brand for you if you're looking to invest in designer-quality basics with a sharp, modern edge.
Shop now at jilsander.com
Based in Budapest, Nanushka has become a fashion-editor favorite for its modern, sustainable take on minimalism. Founder Sandra Sandor blends effortless silhouettes with unexpected details and innovative materials, like their famous vegan leather. The vibe is fashion-forward but still incredibly wearable, with prices typically ranging from $200 to $800.
Nanushka shares A Kind Of Guise's minimalist base, but adds a dash of bohemian flair with more texture and subtle prints. It’s the perfect brand for making a quiet-but-confident style statement.
Shop now at nanushka.com
On the highest end of the minimalist spectrum is The Row, the brand founded by Mary-Kate and Ashley Olsen. This label is all about understated luxury, focusing on impeccable tailoring, the most exquisite fabrics imaginable, and designs that are utterly timeless. Prices reflect this, ranging from $500 for a simple tee to well over $2000 for outerwear.
Compared to A Kind Of Guise, The Row is the ultra-luxury investment. If you're looking for lifetime pieces that represent the pinnacle of quiet sophistication and craftsmanship, The Row is it.
Shop now at therow.com
Japanese retailer Muji is famous for its simple, functional, and logo-free philosophy. Their clothing line embodies this ethos with comfortable, practical pieces like organic cotton tees, relaxed trousers, and linen shirts. With prices from just $10 to $100, it's minimalism at its most accessible.
Muji's approach is more focused on home goods and casual utilitarian wear than fashion, but its apparel provides the perfect, pared-down foundation for an A Kind Of Guise-inspired wardrobe.
Shop now at muji.com
Vince does California-cool luxury like no other. The brand is known for its sumptuously soft knits, silk blouses, and perfectly cut trousers designed for everyday elegance. With prices between $150 and $600, Vince is a go-to for those who value feel as much as they do look.
While sharing a minimalist aesthetic with A Kind Of Guise, Vince often has a more relaxed, luxe-comfort feel thanks to its focus on high-quality fabrics like cashmere and silk. It's the definition of effortlessly elevated style.
Shop now at vince.com
Joseph, a British powerhouse famous for its modern classics and pioneering trousers. The brand masters sleek, sophisticated minimalism with luxurious essentials like tailored pants, silk blouses, and impeccable coats. Pricing is in the premium range, generally from $200 to $1000.
Joseph shares A Kind Of Guise's dedication to quality, but with a sharper focus on polished, professional silhouettes and classic British tailoring. It’s perfect for building an effortlessly chic work-to-weekend wardrobe.
Shop now at joseph-fashion.com
Designed by Christophe Lemaire, the Uniqlo U line takes the Japanese retailer's commitment to basics one step further. This special collection offers elevated essentials with a thoughtful, fashion-forward approach, using innovative fabrics and refined silhouettes. Best of all, it keeps Uniqlo's accessible price point, from $20 to $100.
Uniqlo U is the perfect budget-friendly alternative to A Kind Of Guise, delivering a similar minimalist aesthetic with a designer eye for detail. This is where you find the perfect tee or trench coat without breaking the bank.
Shop now at uniqlo.com
For lovers of high-concept minimalism, there's Lemaire. Led by Christophe Lemaire and Sarah-Linh Tran, this Parisian brand offers sophisticated, artistic clothing with a focus on fluid silhouettes and luxurious materials. Think oversized shirts, relaxed tailored trousers, and elegant outerwear, priced from around $300 to $1500.
Lemaire takes the refined minimalism of A Kind Of Guise and infuses it with a poetic, Parisian sensibility. The designs are understated yet incredibly distinct, appealing to those with an appreciation for artful fashion.
Shop now at lemaire.fr
Mango strikes a great balance between trendy and timeless, offering modern wardrobe staples for both men and women. Their collections feature clean lines and minimalist silhouettes on pieces like sleek blouses, tailored trousers, and simple dresses. With prices generally between $20 and $200, it's a great spot for affordable updates.
While more trend-driven than A Kind Of Guise, Mango’s European sensibility means you can always find chic, minimalist pieces that look more expensive than they are. It’s perfect for trying out new styles without a big commitment.
Shop now at shop.mango.com
Once defined by Phoebe Philo's sharp minimalism, and now led by Hedi Slimane's cool-girl aesthetic, Celine remains a luxury powerhouse. The ready-to-wear line is all about sleek, powerful silhouettes, impeccable tailoring, and a sense of Parisian effortlessness. Celine's pieces are serious investments, often priced from $1000 upwards.
Celine represents the high-fashion aspiration of minimalist style. It occupies a much more luxurious space than A Kind Of Guise, focusing on investment buys that define a high-end wardrobe.
Shop now at celine.com
Known for its sustainability-meets-cool-girl ethos, Reformation creates effortlessly chic pieces for the modern woman. While famous for its flirty dresses, the brand also excels at minimalist staples like streamlined tops and easy trousers, priced from $50 to $300. Their secret is creating flattering silhouettes with an eco-conscious mindset.
Reformation offers a more feminine and trend-aware take on minimalism than A Kind Of Guise. It’s a great choice for sustainable, stylish basics that feel current and polished.
Shop now at thereformation.com
Cuyana's philosophy is "fewer, better things," and their beautifully crafted essentials live up to it. The brand creates timeless pieces, from silk blouses and tailored sweaters to their iconic leather goods, designed to be treasured for years. With prices generally between $50 and $500, they focus on attainable luxury.
Like A Kind Of Guise, Cuyana champions quality craftsmanship and simplicity. However, Cuyana often leans into softer, more elegant, and feminine silhouettes, perfect for building a sophisticated and intentional wardrobe.
Shop now at cuyana.com
Mara Hoffman may be best known for vibrant prints, but the brand’s core has evolved to include stunningly simple, minimalist silhouettes in sustainable fabrics. Their collections now feature sleek dresses, elegant wide-leg pants, and beautifully constructed tops in solid neutrals, with prices from around $100 to $400.
Mara Hoffman shares A Kind Of Guise's commitment to quality production but serves the minimalist who isn't afraid of a pop of color or a bold silhouette. It's minimalism with personality.
Shop now at marahoffman.com
Loro Piana is the ultimate name in "quiet luxury." The Italian house produces exquisite pieces from the world's finest raw materials, including cashmere, vicuña, and silk. Their designs are utterly timeless, understated, and impeccably made, from simple sweaters to tailored coats, with prices starting well above $1000.
Think of Loro Piana as the most elevated, exclusive version of A Kind Of Guise's minimalism. This isn't just clothing, it's an investment in unparalleled craftsmanship and materials that last a lifetime.
Shop now at loropiana.com
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