If you're looking for affordable cold-weather gear that keeps you warm without the puff pastry bulk, you've probably already discovered 32 Degrees. Their focus on simple, lightweight, and super-comfortable base layers and jackets makes staying cozy incredibly easy and budget-friendly.
Their stuff is perfect for layering under everyday outfits or wearing on a chilly morning walk. For anyone who loves their blend of performance, price, and simplicity, here are 23 other brands that deliver amazing cold-weather gear without breaking the bank.
Uniqlo is famous for its innovative basics, and their HEATTECH line is a must-have for winter. They offer ultra-thin but surprisingly warm thermals, feather-light down jackets, and other minimalist essentials that layer beautifully. Like 32 Degrees, they prioritize functional, affordable gear but really stand out with their cutting-edge fabric technology and a broader range of modern styles.
Expect to find essentials from $15 to $100, making it a go-to for stocking up on high-performance winter basics. If you love the techy side of 32 Degrees but want more variety, Uniqlo is your spot. Shop now at uniqlo.com.
Columbia is an outdoor legend, known for durable jackets, cozy fleeces, and layering pieces that are built to withstand the elements. They offer everything from city-ready puffers to serious hiking gear, often featuring their signature Omni-Heat reflective lining to trap body heat. Pieces generally range from $40 to $200.
Think of Columbia as the more rugged, performance-focused cousin to 32 Degrees. While 32 Degrees is great for everyday warmth, Columbia’s gear is designed for more active outdoor adventures, though their sleek styles work perfectly for daily wear, too. Shop now at columbia.com.
When you need a warm jacket or a cozy sweater without thinking too hard, Old Navy has you covered. Their winter collection is all about easy, affordable style, with lots of puffer coats, thermal-knit tops, and fleece, usually priced between $20 and $80. They focus on bright colors and trendy, family-friendly designs.
Compared to 32 Degrees, Old Navy is less technical and more about casual, everyday comfort. You'll find similar price points and accessibility, but with a heavier emphasis on seasonal fashion. Shop now at oldnavy.gap.com.
For trendy winter gear that won't cost a fortune, H&M is a great bet. They offer a huge selection of parkas, pile jackets, and thermal turtlenecks that fit right in with current trends, with most outerwear between $30 and $100. Their pieces often feature stylish details like faux-fur hoods and oversized fits.
H&M provides the same affordable access to winter wear as 32 Degrees but skews much more towards fast fashion. It's the place to go if you want a warm coat that also makes a style statement. Shop now at hm.com.
L.L.Bean is synonymous with durable, timeless outdoor gear that lasts forever. Their insulated jackets, waterproof shells, and classic flannel shirts are staples for anyone living in a cold climate. With prices ranging from $50 to $250, they are a step up in cost but deliver on quality and longevity.
If you appreciate the functionality of 32 Degrees but are ready to invest in more rugged, heritage pieces, L.L.Bean is the perfect upgrade. Their gear is built for true outdoor performance but has a classic look that never goes out of style. Shop now at llbean.com.
For those who take their outdoor activities seriously, Mountain Hardwear delivers high-performance gear designed for tough conditions. They use premium technical materials like Gore-Tex and PrimaLoft in their insulated jackets and base layers, with prices usually in the $60 to $300 range.
Mountain Hardwear is a more specialized, technical alternative to 32 Degrees. While their pieces are built for mountaineering and hiking, their sleek, functional designs are fantastic for anyone seeking serious warmth without bulk. Shop now at mountainhardwear.com.
Available at Target, Apt. 9 offers super accessible and stylish everyday winter clothes. Think puffer vests, casual jackets, and fleece-lined leggings, all typically under $60. The vibe is casual and versatile, making their items easy to mix and match for daily cold-weather outfits.
Apt. 9 shares 32 Degrees' commitment to affordability and comfort, but with a slightly stronger nod to everyday fashion. Their outerwear might not be as technical, but it’s definitely warm and practical for city life. Shop now at target.com.
C9 Champion, also found at Target, is a fantastic source for affordable activewear and winter layers. You can find thermal tops, insulated jackets, and workout-ready base layers for under $50. The designs are sporty, functional, and come with features like moisture-wicking and insulation.
This brand aligns closely with 32 Degrees' focus on performance at a great price, making it a perfect choice for outdoor runs, gym commutes, or simply running errands on a cold day. Shop now at target.com.
REI's in-house brand, REI Co-op, delivers excellent quality and performance at a really fair price point. Their collection includes everything from durable insulated parkas to technical thermal layers, often made with sustainable materials. You can expect prices from about $40 to $250.
REI Co-op bridges the gap between everyday brands like 32 Degrees and more high-end technical gear. They offer a strong emphasis on durability and thoughtful features that appeal to serious outdoor lovers and daily commuters alike. Shop now at rei.com.
Everlane is all about minimalist aesthetics, transparent pricing, and ethical production. Their winter lineup includes sleek puffer jackets, timeless wool coats, and high-quality basics with prices typically between $100 and $300. Their ReNew line, made from recycled materials, is a standout.
While pricier than 32 Degrees, Everlane offers a more refined, fashion-conscious take on functional winter wear. It’s the perfect brand if you're looking for sustainable, stylish pieces that will stay in your wardrobe for years. Shop now at everlane.com.
Designed by Christophe Lemaire, Uniqlo U is the retailer's more fashion-forward sub-line. It offers elevated basics like oversized puffer coats, modern parkas, and technical knits, with most items under $200. The silhouettes are trend-aware yet timelessly minimalist.
Uniqlo U shares the core functionality and affordability of 32 Degrees but with a distinctive designer twist. It’s where you go for a puffer jacket that provides warmth while also looking like it came from a contemporary fashion lookbook. Shop now at uniqlo.com.
Patagonia is a leader in sustainable outdoor equipment, famed for its durable fleece pullovers and high-performance insulated jackets. With a focus on eco-friendly materials and ethical manufacturing, their gear ranges from around $80 to over $300.
While Patagonia is a significant price jump from 32 Degrees, their gear is built to last a lifetime and is backed by a focus on environmental responsibility. If you’re ready to invest in top-tier performance and sustainability, Patagonia is an excellent choice. Shop now at patagonia.com.
From city streets to mountain peaks, The North Face is an expert in high-quality outerwear. Best known for their iconic puffer jackets and durable fleece, they offer reliable warmth and technical performance with prices typically landing between $100 and $350.
Like 32 Degrees, they create functional winter gear, but The North Face operates at a more premium level with a stronger emphasis on rugged durability and brand recognition. It’s an iconic choice for both fashion and function. Shop now at thenorthface.com.
Another Target gem, Wild Fable delivers trendy, youth-focused winter wear that’s incredibly affordable. Find colorful puffer coats, layering essentials, and cozy tops, mostly for under $50. The styles are playful, vibrant, and perfectly aligned with current trends.
Wild Fable shares 32 Degrees' accessible price point but swaps technical performance for a heavy dose of personality and fun, making it perfect for budget-conscious fashion lovers. Shop now at target.com.
You might know Zappos for shoes, but their essentials line offers simple, practical winter basics. You can find no-frills insulated jackets, thermal leggings, and comfy-cozy sweaters priced around $30-$80. Their focus is on everyday comfort and solid functionality.
This brand is very similar to 32 Degrees in its mission to provide affordable, straightforward winter wear. Zappos Essentials delivers reliable basics that get the job done comfortably. Shop now at zappos.com.
Prana creates sustainable outdoor and athleisure wear that beautifully marries style with function. From insulated jackets and fleece layers to technical leggings, their pieces are made with a focus on eco-friendly materials and ethical practices. Prices generally lie between $80 and $200.
Prana is a fantastic alternative for those who love the utility of 32 Degrees but also prioritize sustainability and a more fashion-forward, bohemian aesthetic. Shop now at prana.com.
If you love the quality of Columbia but not the retail price, their outlet is the place to be. You can snag insulated jackets, fleeces, and base layers for 20-50% off, putting prices in the much more accessible $30 to $150 range. You're getting proven durability and performance for a fantastic price.
This is an incredible way to get gear that's a step up in raw performance from 32 Degrees, but at a very similar, budget-friendly cost. Shop now at rei.com/c/columbia-outlet.
Known for their iconic Kanken backpacks, this Swedish brand also excels in creating durable, functional outdoor gear. They specialize in high-quality insulated jackets, waterproof shells, and technical trousers built with eco-friendly materials and timeless Scandinavian design principles. Pricing starts around $150.
Fjallraven is a premium, sustainability-focused alternative. While more of an investment, its gear offers legendary durability and a classic aesthetic that stands apart from the typically sporty look of outdoor apparel. Shop now at fjallraven.com.
Lands' End is a trusted source for classic, long-lasting winter apparel. They offer a great selection of down coats, thermal base layers, and rain jackets designed with practicality in mind, with most pieces ranging from $50 to $200. Their focus on quality and timeless style makes them a family favorite.
They echo 32 Degrees' commitment to providing functional warmth at a good value, but with a more traditional, preppy aesthetic that generations of shoppers rely on. Shop now at landsend.com.
While Burton is a snowboarder's paradise, their insulated jackets and technical base layers are incredible for anyone braving the cold, with prices from $80 to $350. The gear is engineered for staying warm and dry on the slopes, which means it’s more than capable of handling a frosty commute.
Think of Burton as a performance-driven, high-energy alternative to 32 Degrees. It’s perfect if you need serious weather protection but still want a cool, stylish look. Shop now at burton.com.
Mountain Warehouse aims to make the outdoors accessible to everyone by providing budget-friendly gear. You can find a huge range of insulated jackets, waterproof pants, and thermal layers, with most items priced between $30 and $150. Their focus is all about great value for functional kit.
This brand is a very close match to 32 Degrees in its mission and price point. It’s a fantastic one-stop shop for affordable, practical winter clothing for the whole family. Shop now at mountainwarehouse.com.
Specializing in hunting and outdoor recreation, Cabela’s offers rugged, purpose-built winter gear. Think heavily insulated parkas, effective thermal layers, and weather-proof outerwear designed to perform in the toughest conditions. Prices generally range from $50 to $250.
If you need no-nonsense warmth and extreme durability, Cabela's gear is up to the task. It compares to 32 Degrees in its functional approach but is engineered for more demanding, rural outdoor activities. Shop now at cabelas.com.
Decathlon is a massive European sports retailer known for its in-house brands that deliver incredible value. Their ski brand Wedze and hiking brand Quechua offer insulated jackets, thermal layers, and accessories, mostly priced between a very keen $20 and $100.
It’s perhaps one of the closest alternatives to 32 Degrees, offering technically solid outdoor gear at impressively low prices. If you're looking for performance without the hefty price tag, Decathlon is a must-see. Shop now at decathlon.com.
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