17 Boutique Brands Like Umgee for Boho-Chic Fashion
You discovered Umgee because it made boho dressing ridiculously easy. Flowy tunics, embroidered details, relaxed fits that look put-together without trying. But here is the problem: once you stock your closet with one wholesale-friendly brand, everything starts to blend into the same silhouette. You reach for the same lace-trimmed top on repeat, and your outfits lose that eclectic spark that drew you to bohemian fashion in the first place.
The fix is branching out. Plenty of boutique brands carry that same free-spirited comfort Umgee nails, but each one brings a different twist on the boho formula. From romantic Australian labels to affordable trend-driven shops and luxury embroidery houses, these 13 brands deserve a spot in your rotation.
Free People
Free People is the name most people think of when they hear "bohemian fashion." Where Umgee keeps things accessible and easygoing, Free People pushes the aesthetic forward with edgier cuts, heavier layering, and a vintage-meets-modern sensibility that works from brunch to festival grounds. The price range runs wider too, with investment-worthy dresses alongside casual basics that hold up season after season.
The catalog depth is the real draw. Structured denim, oversized knits, and the floaty embroidered maxis that overlap with Umgee territory all live under one roof. The styling leans bolder and more intentional, giving you room to build outfits with real contrast.
Best for: Boho lovers who want a broader range of silhouettes with more editorial, trend-forward energy.
Spell
Born on the Australian coast, Spell (formerly Spell & The Gypsy Collective) creates pieces that feel like wearable postcards from Byron Bay. The brand trades Umgee's casual everyday approach for something more intentional and dreamy. Hand-drawn florals, flowing maxi dresses, and romantic off-the-shoulder blouses dominate the collections, all produced with organic cotton and recycled materials. Each piece carries a golden-hour quality that photographs beautifully.
Spell sits at a higher price point, but the craftsmanship justifies the jump. These are statement pieces you build outfits around rather than grab-and-go basics. If your version of boho leans romantic and sun-drenched, Spell delivers that mood with an artisan polish Umgee does not attempt.
Best for: Romantics who want dreamy, sustainably made Australian boho with artisan-level detail.
Anthropologie
Anthropologie takes the boho foundation Umgee builds on and dresses it up for a more curated, grown-up life. The embroidered tunics and printed blouses will feel familiar, but the fabrics run richer, the patterns feel more considered, and the overall look skews polished rather than purely casual. It is the kind of store where a single visit can overhaul your wardrobe and your living room at the same time.
Anthropologie pulls from global textile traditions, folk art, and vintage references to create pieces that feel genuinely one-of-a-kind. Where Umgee gives you reliable boho staples, Anthropologie gives you the standout items that anchor an entire outfit.
Best for: Women who want polished, artisan-inspired boho with an eclectic, gallery-worthy edge.
Johnny Was
If Umgee is the accessible entry point to embroidered boho, Johnny Was is the luxury destination. The brand has spent decades perfecting intricate embroidery work, vibrant floral patterns, and vintage-inspired silhouettes across dresses, tunics, and stunning kimono jackets. Every stitch feels deliberate and the colors remain vivid wash after wash. This is heirloom-quality bohemian fashion designed to last far beyond a single season.
The price reflects the craftsmanship, but Johnny Was rewards the investment with pieces that become signature wardrobe anchors. A single embroidered blouse can elevate jeans and boots into something memorable. For Umgee fans ready to upgrade to premium boho, this is the natural next step.
Best for: Shoppers ready to invest in luxury embroidered boho with heirloom-quality craftsmanship.
Reformation
Reformation strips bohemian style down to its cleanest form. Where Umgee leans into embroidery and ornament, Reformation favors breezy linen sundresses, modern cuts, and a sustainable production model that tracks the environmental footprint of every garment. The brand proves that boho does not require layers of lace and fringe to feel free-spirited. Sometimes a perfectly cut linen dress does more than any embellishment could.
The LA-based label runs sexier and more structured than Umgee, with fitted waists, confident necklines, and silhouettes designed for women who want their laid-back style to carry a modern edge. If you love the comfort philosophy behind Umgee but wish the aesthetic leaned cleaner and more contemporary, Reformation fills that gap.
Best for: Modern minimalists who want sustainable, clean-lined boho with a confident LA attitude.
Amuse Society
Amuse Society channels a laid-back California energy that overlaps nicely with Umgee's comfort-first approach. The difference is the coastal filter. Everything here feels like it was designed for a weekend road trip down the Pacific Coast Highway, from breezy cover-ups and embroidered tanks to denim cutoffs and relaxed jumpsuits. The brand blends bohemian softness with a touch of surf-culture coolness.
Pricing sits close to Umgee territory, making Amuse Society an easy addition to your rotation without a dramatic budget shift. The pieces mix well with what you already own and add a beachy, slightly more youthful energy to your existing boho wardrobe.
Best for: Coastal boho lovers who want surf-inspired ease at an accessible price point.
Show Me Your Mumu
Where Umgee keeps things muted and vintage-toned, Show Me Your Mumu cranks up the color and print volume. This California label is known for vibrant florals, bold patterns, and flowing silhouettes that feel celebratory rather than subdued. The brand also offers sizes from XXS to 3X, which matters in a boho market where inclusive sizing remains frustratingly rare.
The bridesmaid collections have earned a cult following, but the everyday wear is just as strong. Flowy maxis, printed rompers, and vacation-ready separates that bring genuine personality to your wardrobe. If your Umgee pieces feel too neutral and you want boho that radiates joy and confidence, Mumu delivers that energy without apology.
Best for: Bold dressers who want vibrant, size-inclusive boho with California sunshine energy.
Lulus
Lulus matches Umgee on affordability and then some, with a massive online catalog that covers everything from boho maxis and floral blouses to wedding guest dresses and casual separates. The selection is enormous, so you can always find something new without repeating yourself. The brand moves fast with trends, which means the boho pieces get refreshed regularly with updated prints and cuts.
What makes Lulus a smart Umgee companion is the versatility. Your search might start with a flowy floral dress and end with a structured blazer that gives your boho basics a more modern context. The price point keeps experimentation low-risk, so trying new directions feels easy.
Best for: Budget-conscious shoppers who want a huge boho selection with constant new arrivals.
Boho Queen
The name tells you exactly what you are getting. Boho Queen goes all in on the aesthetic with lace-trimmed dresses, prairie-inspired skirts, and tops layered with floral prints and vintage details. The brand shares Umgee's love for relaxed, feminine silhouettes and pushes the romantic side even further. If you want your wardrobe to look like it was curated from a vintage market in the French countryside, this label delivers that fantasy.
Pieces lean heavily into the soft, whimsical end of bohemian fashion. Think flowing fabrics, delicate lace panels, and muted florals that pair beautifully with boots or sandals depending on the season. For Umgee fans who wish the brand went even deeper into the romantic, vintage-inspired direction, Boho Queen picks up right where those instincts leave off.
Best for: Vintage-loving romantics who want ultra-feminine boho with lace, florals, and prairie details.
Z Supply
Not every boho brand needs to shout with embroidery and bold prints. Z Supply takes the quiet approach, focusing on ultra-soft knitwear, relaxed dresses, and go-to basics that form the backbone of any laid-back wardrobe. The fabrics are the real star here. Buttery-soft jersey, washed cotton, and brushed knits that feel like your favorite broken-in tee from day one.
Where Umgee adds personality through surface detail, Z Supply builds it through fit and fabric quality. These are the foundational pieces you layer under a statement jacket or pair with accessories to create your own boho look from the ground up. If your closet needs reliable, comfortable basics that play well with everything else, Z Supply fills that role perfectly.
Best for: Comfort seekers who want premium-soft basics to anchor their boho wardrobe.
Billabong
Billabong brings a sportier, surf-rooted energy to the boho conversation. The brand has been dressing beach lovers for decades, and its clothing line blends casual boho elements (floral dresses, flowing skirts, printed kimonos) with an athletic ease that Umgee does not touch. The swimwear and coverup collections are particularly strong if you spend warm months near water.
The price point stays affordable and the quality holds up to salt, sand, and sun exposure. Billabong works for the woman whose bohemian style is tied to an active, outdoor lifestyle rather than a purely fashion-driven one. If your ideal boho outfit works just as well at a bonfire as it does at dinner, this brand understands that lifestyle.
Best for: Active, beach-loving women who want boho style built for real outdoor living.
Lilla P
Lilla P occupies the minimalist corner of the boho world that Umgee does not really explore. The brand focuses on elevated basics: perfectly cut tees, simple dresses, and versatile separates made from premium fabrics with clean, unfussy lines. There is no embroidery, no fringe, no bold prints. Instead, Lilla P wins on fabric quality and tailored simplicity that make every piece feel effortless and polished.
Think of these as the quiet luxury counterparts to your Umgee favorites. A Lilla P cotton dress paired with an Umgee embroidered jacket creates the kind of balanced outfit that looks intentional without trying hard. For boho lovers who want refined, understated pieces to mix with their more decorated items, Lilla P provides that balance beautifully.
Best for: Minimalists who want elevated, high-quality basics to ground their boho wardrobe.
Ciao Lucia
Ciao Lucia designs clothes for the woman who lives in a permanent state of vacation. Breezy cotton dresses, cropped tops with gathered details, and flowing skirts that channel a Mediterranean summer from any zip code. The brand blends vintage nostalgia with a modern, travel-ready sensibility that feels distinctly more polished than Umgee's casual approach. Every piece looks like it was made for wandering through coastal villages with a glass of wine in hand.
The price point sits above Umgee, reflecting the elevated fabrics and design work. But Ciao Lucia fills a specific gap in your wardrobe: the vacation-ready, warm-weather pieces that feel special enough for a trip but comfortable enough for everyday wear at home. If you want boho with a Mediterranean soul, this is your brand.
Best for: Travel lovers who want vacation-ready boho with Mediterranean charm and vintage warmth.
Building Your Boho Beyond Umgee
The best boho wardrobes pull from multiple voices rather than leaning on a single brand. Umgee gives you the comfortable, embroidered foundation, but mixing in the romantic drama of Spell, the premium craftsmanship of Johnny Was, or the California boldness of Show Me Your Mumu creates a closet with real depth and personality. Start with whichever brand matches your mood and let your style grow from there.
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Written by
Spencer Lanoue
