28 Brands Like Shein for Affordable, Trendy Fashion

Explore 28 brands like Shein offering affordable, trendy fashion. Discover fresh styles and outfits under $50 to keep your wardrobe updated and exciting.
Written by: 
Ash Read
Last updated: 

If you're anything like us, you probably have a soft spot for Shein. The thrill of finding an entire on-trend outfit for under $50 is hard to beat, making it a go-to spot for experimenting with new styles without the financial commitment. Shein's massive inventory and constant stream of new arrivals mean there's always something fresh to discover.

But sometimes, you want to branch out and see what else is out there. If you're looking for more stores that offer that same wallet-friendly, trend-driven fix, you're in luck. Here are 28 amazing brands like Shein to add to your online shopping rotation.

1. Zara

Zara is the slightly more sophisticated older sister in the fast-fashion family. If you're looking for runway-inspired pieces that feel elevated and modern, Zara delivers. It's known for its chic blazers, stylish dresses, and minimalist staples with a European flair. While prices are a step up from Shein, typically ranging from $20 to $150, the quality and design often reflect a more polished aesthetic for trendsetters who want to look sharp.

Shop now at zara.com

2. PrettyLittleThing

If you live for bold, sexy, and influencer-approved looks, PrettyLittleThing is your brand. It offers trend-forward clothing that feels straight off your Instagram feed, with lots of body-con dresses, matching sets, and statement pieces designed to stand out. With prices usually between $10 and $80, it's just as affordable as Shein but leans more heavily into glam, night-out fashion and celebrity collaborations. It's the ultimate destination for pieces that command attention.

Shop now at prettylittlething.com

3. Romwe

Consider Romwe the cool, edgy sibling to Shein. Owned by the same parent company, Romwe focuses on ultra-affordable, youthful fashion with a penchant for alternative, e-girl, and Y2K aesthetics. You'll find tons of graphic tees, mini skirts, and kawaii-inspired accessories, often for under $20. For shoppers who love Shein's prices but want styles that are a little more playful and niche, Romwe is a perfect match.

Shop now at romwe.com

4. Boohoo

UK-based Boohoo is another fast-fashion giant that serves up hundreds of new styles every day. The brand is known for catering to a huge variety of trends, from sexy party dresses and streetwear to versatile basics. Known for its inclusive sizing and jaw-dropping sales, you can score trendy items for as low as $10. Boohoo captures Shein's spirit of endless options and affordability but with a distinctly British, street-style edge.

Shop now at boohoo.com

5. Banggood

While Banggood is a massive online marketplace that sells everything from electronics to home goods, its fashion section is a hidden gem for Shein lovers. The clothing collection features casual, practical styles like hoodies, tees, and dresses at incredibly low prices, often under $20. Its vibe is less fashion-forward and more focused on simple, everyday essentials, making it a great place to stock up on basics without a second thought.

Shop now at banggood.com

6. Zaful

Zaful nails the Gen-Z aesthetic with a huge selection of swimwear, crop tops, and mini dresses perfect for vacations, festivals, or just a sunny day. Their styles are youthful, often featuring bold prints, daring cutouts, and flirty silhouettes at prices between $10 and $50. While Shein offers a bit of everything, Zaful's strength lies in its swim and beachwear collections, making it a must-visit before your next getaway.

Shop now at zaful.com

7. Fashion Nova

Famous for its viral social media presence and curve-hugging designs, Fashion Nova is the go-to brand for sexy, figure-flattering outfits. They dominate in categories like body-con dresses, high-waisted jeans that fit like a glove, and eye-catching clubwear. Price-wise, it's a bit higher than Shein ($20-$80), but its focus on body-positive styles and inclusive sizing makes it an unbeatable choice for anyone looking to show off their shape.

Shop now at fashionnova.com

8. Cider

Cider describes itself as a "globally-minded, social-first fashion brand" that curates its collections based on different style moods like "Feeling K-Pop" or "Feeling Elegant." This unique approach makes shopping feel more like browsing a specific aesthetic or a moodboard. With prices from $20 to $60, Cider offers trendy pieces that feel a bit more curated and boutique-like compared to Shein's vast, filter-it-yourself marketplace.

Shop now at us.shopcider.com

9. H&M

A true high-street legend, H&M offers timeless basics alongside trendy, seasonal collections for women, men, and kids. While you can always find a Shein-priced graphic tee or tank top ($10-$20), H&M also excels at work-appropriate blouses, denim, and classy outerwear, typically topping out around $80. It's a fantastic alternative when you want affordable fashion with a focus on versatile staples and sustainable materials.

Shop now at hm.com

10. Lulus

For weddings, dates, or any special occasion, Lulus is the ultimate destination. Their collection is filled with romantic, feminine dresses, jumpsuits, and elegant separates. While more expensive than Shein ($30-$150), Lulus provides a much higher quality feel and a more curated shopping experience. When you're looking for that single, perfect outfit for an important event, Lulus is a reliable choice.

Shop now at lulus.com

11. Nasty Gal

Unleash your inner rebel with Nasty Gal. The brand offers bold, edgy fashion with a vintage rock-and-roll vibe, featuring faux leather, statement tees, and sequins galore. If Shein is for trying every trend, Nasty Gal is for being the trendsetter. You can expect prices from $20 to $100 for pieces that feel more daring and curated, perfect for those who dress to be seen.

Shop now at nastygal.com

12. Forever 21

The original fast-fashion giant, Forever 21 still holds a special place for shoppers who love a good bargain. In stores and online, you'll find a massive selection of cheap and cheerful basics, party outfits, graphic tees, and accessories. It shares Shein's youthful energy and rock-bottom prices, making it a classic stop for anyone wanting to snag a trendy look for less than a large pizza.

Shop now at forever21.com

13. Missguided

Missguided is all about empowering women with fashion that is bold, daring, and unapologetically trendy. Their site is packed with coordinated sets, cut-out dresses, wide-leg trousers, and every other major trend happening right now. Frequently offering huge site-wide discounts, it's easy to grab statement pieces at Shein-level prices. Think of it as fashion for the confident girl who isn't afraid to own her style.

Shop now at missguided.com

14. Amazon Fashion

Don't sleep on Amazon! Hidden among the tech gadgets and household goods is a massive fashion marketplace with thousands of Shein-like sellers. You can find everything from activewear sets and flowy maxi dresses to designer dupes for a fraction of the price. The sheer variety is comparable to Shein, and with Prime shipping, you get your trendy pieces delivered in two days instead of two weeks. Reading customer reviews and photos is key to scoring a great find.

Shop now at amazon.com

15. Dolls Kill

If your style is more alternative, Dolls Kill is your sanctuary. It caters to various subcultures, including punk, goth, rave, and kawaii. Instead of mainstream trends, you'll find platform boots, vinyl skirts, and chained accessories that make a serious statement. Prices are higher than Shein, but it's the perfect destination when you want to shop for a highly specific and rebellious aesthetic that fast fashion often overlooks.

Shop now at dollskill.com

16. ASOS

ASOS is like an enormous online shopping mall carrying over 850 brands, including its incredible in-house line, ASOS Design. It serves up an endless variety of fashion-forward pieces for every style, size, and gender identity. Whether you need a formal gown or a casual sweatsuit, ASOS has it all, across multiple price points that often compete with Shein's, especially in their extensive sale section.

Shop now at asos.com

17. Uniqlo

For high-quality basics that last, turn to Uniqlo. The Japanese brand is beloved for its innovative fabrics (like HEATTECH and AIRism) and its focus on timeless, minimalist designs. While less about chasing micro-trends, Uniqlo is a budget-friendly powerhouse for building a solid wardrobe foundation with pieces like perfect-fit t-shirts, sleek puffer coats, and versatile trousers that you'll wear for years.

Shop now at uniqlo.com

18. Mango

Mango strikes a beautiful balance between trendy and timeless, with a Mediterranean-inspired, sophisticated vibe. It's a great choice if you appreciate Zara's aesthetic but are looking for clothing that feels a bit more refined and mature. Find everything from tailored workwear and elegant evening dresses to high-quality leather bags, all at price points reasonable for their modern, polished design.

Shop now at mango.com

19. Princess Polly

An obsession for TikTok and Instagram creators, Princess Polly is your destination for what's young, fun, and currently trending. The Aussie-based boutique offers a vibrant mix of party dresses, tiny crop tops, and festival gear that captures the Gen Z zeitgeist. It leans heavily into Y2K revival and Cali-cool styles, making it feel like a more curated, boutique version of Shein's trendiest sections.

Shop now at princesspolly.com

20. Miss Selfridge

Now housed within ASOS, Miss Selfridge delivers feminine, vintage-inspired fashion with a romantic twist. Imagine frilly blouses, ditsy floral dresses, and sweet cardigans that are perfect for a brunch date or a casual day out. It's a fantastic brand to explore if you love Shein's girly pieces but want something that feels a little more special and Parisian-chic.

Shop now at asos.com

21. Topshop

Another iconic British brand now available through ASOS, Topshop is known for its cool, model-off-duty vibe. Famous for its trendsetting jeans (like the Jamie and Joni styles), edgy jackets, and unique basics, it remains a go-to for staples with a fashionable twist. Head to Topshop when you want pieces that feel plugged into London's street-style scene.

Shop now at asos.com

22. Showpo

Like Princess Polly, Showpo is another Australian retailer that excels at fun, flirty, and on-trend fashion. It has a slightly broader appeal, offering everything from casual weekend outfits and cute work dresses to a popular and affordable collection of bridesmaid gowns. It hits the sweet spot between Shein's low prices and Lulus' occasionwear specialty, making it a versatile one-stop shop.

Shop now at showpo.com

23. Urban Outfitters

Urban Outfitters sells more than just clothes, it sells a lifestyle. While pricier than Shein, its aesthetic is a major source of inspiration for many fast-fashion retailers. Look here for graphic tees, baggy cargo pants, trendy home decor, and quirky gifts. For the best deals, hit up their sale section, where you can often score brand-name items at prices that rival Shein.

Shop now at urbanoutfitters.com

24. Francesca's

Francesca's offers a boutique-like experience with carefully chosen clothing, accessories, and gifts that feel unique and playful. Their style leans feminine and bohemian, featuring lots of fun prints, breezy dresses, and delicate jewelry. It's an excellent choice when you want the affordability of Shein but prefer to browse a smaller, more curated collection of charming pieces.

Shop now at francescas.com

25. Emmiol

If you're into the specific streetwear aesthetics popular on social media - like Y2K, grunge, cottagecore, and skater style - Emmiol is tailor-made for you. It functions much like Shein or Romwe, offering trendy and affordable items inspired by viral looks. With a huge focus on graphic apparel, baggy jeans, and layering pieces, Emmiol makes it easy to assemble a niche, on-trend look on a budget.

Shop now at emmiol.com

26. Cupshe

Known primarily for its swimwear, Cupshe offers stylish and flattering bikinis, one-pieces, and cover-ups at incredibly affordable prices. The quality is a noticeable step up from most fast-fashion swim, offering good support and fun designs that range from classic to trendy. If you're tired of scrolling through thousands of swimwear options, Cupshe's well-organized site makes finding your perfect beach look a breeze.

Shop now at cupshe.com

27. Windsor

Got a formal event on the calendar? Windsor is your answer. Specializing in prom dresses, homecoming attire, cocktail dresses, and glam "going-out" tops, Windsor is the ultimate destination for affordable occasionwear. They nail glittery, sultry, and elegant looks, giving you a red carpet-ready vibe without the designer price tag, similar to how Fashion Nova tackles sexy styles.

Shop now at windsorstore.com

28. YesStyle

YesStyle is a massive online retailer for Asian fashion and beauty products. Similar to Shein in its sheer scale and affordable prices, it's a treasure trove of Korean and Japanese fashion trends, including soft girl aesthetics, streetwear, and chic office attire. Beyond clothing, you can also stock up on cult-favorite K-beauty items. It’s perfect for exploring global trends directly from the source.

Shop now at yesstyle.com

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