Since its launched in 2015, Mejuri has become a go-to jewelry brand for modern consumers. But Mejuri's not alone in reimagining modern jewelry. Here are 24 brands that share Mejuri's commitment to quality and conscience, each bringing their own unique approach to affordable luxury.
World-champion surfer Kelly Slater and designer John Moore launched Outerknown to prove that great design and environmental responsibility could coexist.
The California-based brand is a certified B Corporation and makes 90% of its clothing from recycled or organic materials. The brand is fighting back against fast fashion with a focus on circular fashion and ethical manufacturing, partnering with Fair Trade certified suppliers while maintaining ambitious sustainability goals for 2030, including a vision for 100% product circularity.
Best-known for its Blanket Shirt, Outerknown makes a range of men’s and women’s clothing that emphasizes sustainability and style. Its collections include tops, trousers, dresses, outerwear, and swimwear.
Founded by third-generation seamstress Mary Myers, Novella Royale started out making entirely handmade, vintage-inspired pieces in Southern California.
Novella Royale blends '70s-inspired aesthetics and modern sensibilities, while maintaining a commitment to local production and environmental responsibility. The brand’s collection ranges from signature bell bottoms to intricately detailed dresses, and are crafted using recycled materials in its Southern California workshop, embodying the founder's "reduce, reuse, recycle" philosophy.
Launched by two industry veterans Mandy Fry and Summer Rapp, Amuse Society emerged from the duo's extensive experience at Roxy and Billabong, combined with their vision to create something edgier in the beach fashion space.
The brand was born in Southern California, where coastal culture meets rock 'n' roll attitude. Amuse Society captures the essence of rebellious beach chic, offering everything from bold swimwear to statement ready-to-wear pieces. Its collections blend bohemian ease with street-style edge, creating a distinctive aesthetic that sets them apart from traditional surf brands.
Drawing from Fry and Rapp's deep roots in action sports apparel, the brand has carved out its own niche, appealing to modern women who want their beachwear with an extra dose of attitude.
Aventura started out as a family-owned business founded to create comfortable, stylish clothing while minimizing environmental impact.
Now, the brand has established itself as a pioneer in sustainable fashion, making conscious choices about materials and production methods long before it became industry standard. Over 75% of its styles are made with sustainable materials like organic cotton, Tencel, and recycled polyester. It also partners with Fair Trade Certified™ factories.
Its collections span from everyday basics to versatile dresses.
Founded in 2021 by Vivian Wong, Butter & Me takes a refreshingly simple approach to skincare offering products that are kind to both skin and planet. Butter & Me launched with its now signature Butter Melt Lotion Bars, challenging traditional skincare packaging norms while eliminating the need for plastic containers. It now stocks a collection ranging from lotion bars to chocolate body scrubs, each made with plant-based ingredients in solid formats that eliminate the need for preservatives and excess packaging.
